Who will challenge the public’s bottom line in the future when “Shanghai Fortress” is so poorly received?
First of all, the People’s Daily took the lead in naming the “sky-priced roadshow” as the most stupid and money-rich, and this is the logic of the flow economy: fans only pay the bill for the individual, effort is not worth money, ability is not important, and face value is justice.
What is even more distressing is that on the surface, movies, TV dramas, music, variety shows and other blossoming, appearance fees, production costs, box office revenue hit record highs, but to say that after the excitement of how many masterpieces left behind, I’m afraid that people’s heads are full of question marks.
For example, the annual output of TV dramas is more than 15,000 episodes, but about 40% of the episodes cannot be broadcasted, and the ones that succeed in breaking through are not lacking in “50-cent special effects”, “key-photo shooting” and “facial paralysis acting”.
These crude tofu dregs but does not delay the “fresh meat” “little flower” of the star, from awards to endorsements to get soft, suffered from bad reviews also have fans strong washing the ground, microblogging is a lot of die-hard fans shouting to heaven to defend their favorite beans, really heartbreaking!
And then 1905 movie network, surging news, etc. focus on the analysis of the Shanghai Fortress everywhere the logic of the loopholes and the plot of the hard wound, such a lax production attitude instantly pulled the domestic science fiction before the “wandering Earth”!
First of all, its sci-fi setting mimics Independence Day, which is not new at all, and is based on the original novel written by Jiangnan ten years ago, and the localized sci-fi setting is also too forced!
The second is a love story that can only be described as pseudo-science fiction, and in the face of many science fiction blockbusters in the same vein as science, this movie can’t even pass.
Then, the movie’s sci-fi logic is unconvincing, with many irrational sci-fi settings, and only a future world with contemporary technology still uses text messages, pen and paper, etc. Isn’t there an alternative?
Lastly, how can people score high on the series of bugs such as Luhan’s military hat, dubbing that can’t match the accent, and overly deified protagonists that countless netizens have complained about?
The first day of Shanghai Fortress ranked first with 33.42% of the total grosses.
However, the box office situation of Shanghai Fortress was very tough as the word of mouth continued to fall.
Some netizens laughed: Is this going to challenge Ne Zha’s single-day box office gross?
Indeed, with the addition of Douban’s constantly setting new low scores (3.4), the total box office estimates for the second day of the cat’s eyes shrank instantly, from 366 million on the first day to 204 million today, and the ranking also fell to the fourth place, only 15.86%. The queue will just keep dropping until it goes offline!
And with the gradual collapse of the flow economy in the past two years, the market began to return to rationalization, the rice circle of those who are too protective of the star’s behavior will only lead to passers-by increasingly hate the flow!
Looking back at these word-of-mouth masterpieces in recent years, they all have one thing in common: the movie’s word-of-mouth drives the box office!
The first one is 2017’s Wolf Warrior 2. During the Army Day, due to the dual support of family and national sentiment, word-of-mouth exploded and it ranked the highest box office in the history of domestic movies with 5.68 billion RMB, and it also achieved a cumulative total of 140 million moviegoers in Mainland China, ranking first in the world for “moviegoers in a single market”.
It is the first of its kind in the world, and it is the first of its kind in the world, and it is the first of its kind in the world, and it is the first of its kind in the world.
In 2018, a movie called “I Am Not a Druggist” instantly focused the nation’s attention on medical treatment. This film, based on true events, introduced us to the prototype Cheng Yong, a desperate “drug dealer” suffering from chronic leukemia, and struck at the fragile heart of every ordinary person.
The movie also deeply restores the background of the whole story, letting us know that poverty cannot be cured and that reality is crueler than we can imagine. The film’s realistic portrayal of grassroots groups vividly unfolds the story of the resilient lives of small people.
In addition to Vladimir’s solid portrayal, the supporting cast, like Wang Chuanjun, Tan Zhuo, Zhang Yu, Yang Xinming, and Wang Jiajia, played the minor characters, each of whom was full of sparkle and each of whom contributed amazing performances!
I am not the God of Medicine has undoubtedly become an annual hit, as director Wen Muyano’s theatrical debut, also made him an overnight hit, Douban nearly 1.2 million people scored 9.0, is a rare film in the past two decades, instantly into the Douban TOP250 135th place! The box office also reached 3.099 billion due to high word of mouth, making it the third largest of the year!
On the first day of the Chinese New Year in 2019, “Wandering Earth” opened the first year of Chinese science fiction, “Wandering Earth” is based on Liu Cixin’s novel of the same name, set in the year 2075, which tells the story of the imminent destruction of the sun, the Earth is no longer suitable for human survival, in the face of desperation, humans will start a “Wandering Earth” project, trying to escape from the solar system with the Earth, in search of a new home for mankind!
As China’s first Hugo Award winner, fans of Liu Cixin’s original work have long been eager to see the movie version of “Wandering Earth”, and many are even sighing that it is unknown whether they will be able to see the movie version of “Three Bodies” in their own lifetime (the movie “Three Bodies” may need to be remade for technical reasons, and its release is nowhere in sight), so at least the fans of the original work have great expectations for the movie, which represents the highest level of science fiction in China.
As expected, during the Spring Festival, “Wandering Earth” repeatedly broke box office records and eventually earned 4.655 billion RMB, successfully starting the first year of domestic science fiction.
As the fan economy has collapsed today, “Shanghai Fortress” has sounded a wake-up call to countless filmmakers, the quality of the film is not only related to the interests of investors, but also whether there is real quality content for the majority of the audience, after all, the flow era has passed, the general public is not so easy to fool.
Before this movie, I believe there were countless investors and directors who fantasized about using traffic stars to make money. After this movie, the market will become more and more sensible and sober, and some small cost works without stars will be promoted by “tap water” and the word-of-mouth will be overwhelming, and the box office will be high.
The director, Dumpling, is an overnight hit, and his patience, which he has been working on for several years, is not something that most celebrities can endure, which is what makes Ne Zha such a hit at the box office.
The key is whether there is a director like Dumpling who is willing to take the time to combine a good science fiction story (The Three Stooges), first-class special effects technology (comparable to Hollywood’s special effects), and unconditionally polished acting (xxx), so as to produce a genuinely domestic science fiction film across the ages!
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