H&M’s stance on refusing to use Xinjiang blood cotton has been met with an escalation of boycotts in some cities in China. Pictured are pedestrians walking past an H&M store in Beijing on March 25, 2021.
Xinjiang for human rights persecution by the United States and Europe sanctions triggered by the cotton storm continues to ferment. Some of the international brands that have stated that they refuse to use Xinjiang blood cotton have seen an escalation of boycotts in some cities in China. According to reports, at least six H&M stores in second-tier cities on the mainland have been ordered to close by their owners, forcing them out of business, with some even having “patriotic action” notices posted on their doors.
Bloomberg 29, according to local mall operators revealed that the Xinjiang capital Urumqi, Ningxia capital Yinchuan, Jilin capital Changchun, Jiangsu Province, Lianyungang and other second-tier cities, at least six H & M stores have been forced to close by the owner. It is not clear how long the store closures will last.
Last week after many countries in Europe and the United States announced sanctions against Chinese Communist Party officials and public security units for persecuting the human rights of the Uighurs in Xinjiang, the Communist Youth League rehashed H&M’s statement last year refusing to use Xinjiang cotton, and under the hype of the Party media, the small pink band wind set off a continuous storm of Chinese people boycotting international brands. Forced store closures are the latest escalation in this wave of boycotts.
According to Yinchuan News, several shopping malls in the city have shut down H&M stores and stopped selling H&M merchandise.
According to Swedish fast-fashion brand H&M’s financial report, it will have a total of 5,018 stores worldwide in 2020, including 445 stores in 146 cities in mainland China. 2020 sales in the mainland will be 9.75 billion Swiss kroner (including VAT), accounting for 5.2 percent of global sales, making it the fourth largest market after Germany, the United States and the United Kingdom.
Local media in Yinchuan said that both Xinbai ccmall and Xinhualian shopping center have followed instructions from headquarters to shut down H&M stores and completely stop selling.
The report described the general manager of the Xin Hualian shopping center in Jinfeng District, Wang Xia, said that after consulting Xin Hualian headquarters on the morning of the 25th, the goods of the H&M stores were taken off the shelves that night, and closed the stores. the H&M store entrance and the surrounding wall posted a notice “patriotic I action, support Xinjiang cotton. The shopping center also said it would actively provide appropriate services for consumers who need to return H&M goods.
In addition, the new hundred ccmall H&M in addition to the door closed, the perimeter was pulled up a cordon. Xinbai employees said that by the unified request of Xinbai Group, the H&M stores were shut down on March 25, and the sale was completely stopped. Signs above the stores have been obscured, and all H&M signage and signs inside and outside the malls have been removed.
Yinchuan media added that Nike and Adidas stores in various shopping malls are still operating normally. Among them, Nike and Adidas stores in Xinhualian Shopping Center have all domestic star posters off the shelves, and general manager Wang Xia said that he would act at any Time according to the brand’s reaction in the society.