The “Xinjiang cotton incident” has ignited nationalist sentiment in China, but the U.S. shoe manufacturer involved, Naiji, held a sale in China on March 26, but attracted a large number of people crazy rush to buy. One of the women’s sneakers not only attracted more than 340,000 people to pre-order, after the sale was even sold out in 1 second.
This phenomenon has led to different interpretations. Some people directly pointed out that the Chinese people threatened to boycott only “mouth” and “keyboard”, the heart and mouth are not the same; but there are also observations that the same was involved in this incident, the Chinese side of the storm kernel of the Swedish clothing chain H&M, as well as in the country’s sports world is very strong Naiji (Nike), the strength of the fight is clearly different, seems to be concerned about the influence of Nike in the Chinese sports world.
Nike is one of the earliest American companies to enter the Chinese market, and is well versed in the Chinese market and the way of doing business in the sports world. At present, Naiji is China’s professional soccer, China’s national football team, China Basketball Association, China Athletics Association’s contracted sponsor, in the national soccer team and national basketball players’ jerseys and courtside bleachers, have waved the Naiji trademark, in the Chinese sports arena can be said to be pervasive.
After the “Xinjiang cotton incident”, compared to the Communist Youth League’s harshness to H&M, the Chinese side of Nike only the CFA and the professional league preparatory group expressed “high concern”, and urgently held an internal meeting, on Nike in this matter The Chinese side to Nike also only the CFA and professional league preparatory group expressed “high concern”, and urgently held an internal meeting, to Nike in this matter of “wrongdoing” to express condemnation, and reserved the “further processing and Nike contract” power.
As a result, the disclosure of the matter of the Chinese Football News, soon after the report quietly off the shelves, the Chinese Football Association has not taken a position. The other focus of the Chinese Basketball Association, so far also remain silent.
As for the Nike sneakers hot sales, comprehensive network news and Hong Kong 01 reports, Nike last week in China’s large e-commerce Jingdong held a promotion called “discount goodies immediately shopping”. Among them, the shoes called Dunk Low because the pricing is only RMB 699 yuan, attracting a large number of people to pre-order; and among them, the 37.5 size women’s shoes are as many as 346,000 people pre-order, the larger 40 size shoes also have 337,000 people pre-order.
The promotion officially opened at 6 p.m. on the 26th. According to reports, the Dunk Low shoe was snapped up within one second, becoming a veritable “sizzle”. Since then, all sizes of this shoe for men and women have also been sold out.
As of today’s press Time, the Dunk Low shoe has been removed from the Jingdong platform, but many of the other shoes that were part of the Naiji promotion have also been sold out.
In the atmosphere where some Chinese people are threatening to boycott “anti-Xinjiang cotton” foreign products, Naiji’s sneakers are being sold, and some netizens sarcastically say “patriotic on the lips, crazy in reality”, “pick up the keyboard and strike hard, put down the The actual price of Nike shoes is not as high as it should be.
Where is the good boycott?
Chinese official media last week started a wave of boycott of foreign goods, one of the brands Nike, which had been threatened by Chinese netizens to boycott, its stores in Hefei, Anhui Province, Shijiazhuang, Hebei Province and other places, but because of the price reduction promotion set off a rush to buy
Some netizens were disgusted, leaving messages denouncing the snappers, “I knew they were just this virtuous” and “have they been kneeling for a long time and can’t stand up”. Others said, “That’s the reality, Nike understands the Chinese consumer’s psychology” pic.twitter.com/Of9i7a9vS7
- Radio Free Asia (@RFA_Chinese) March 29, 2021
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