The actual consumption is 13444 yuan out of the store, and is on the spot network loan, college students Xiaoli in the “Yan domain Oriental costume photography” The encounter can be described as the most realistic portrayal of the current photo market. A few days ago, this civil lawsuit, the Hongkou District Court ruled that the original four contracts between the business and consumers to lift three, the female students paid 90% of the cost was ordered to return.
The case is that the consumer is not compelled to spend money, but behind the scenes is a set of soft and strong recommendations. As adults, why were they led to spend a hundred times their budget in a short period of Time? What kind of “softly and softly” did they experience? If it were you, would you be able to withstand this test?
The answer is here.
01
Play temptation card: 299 yuan into the store after a variety of upgrades
In the short video platform, the reporter found Xiao Li, and her classmate Xiaoda was initially induced by the short video advertising. Now, the special price of 19.9 yuan for “Yan domain Oriental costume photography” has ended, but the company has launched another advertisement for 299 yuan to take costume art photos. The campaign. Just scan the QR code in the link below the video, you can immediately add customer service for details.
Customer service, this 299 yuan package offer amazing. Not only does it include “1 set of theme clothing in the courtesy area”, “1 set of theme clothing in the Xiaoxiang area”. “Xiaoxiang District theme clothing 1 set”, “to provide 2 sets of luxury makeup service ” and other 11 services. At the same time, customer service also deliberately promised: “no hidden consumption and mandatory consumption”.
“Not satisfied with no mandatory consumption, but also a gift to you. “Customer service” Mingyu “said with conviction.
According to the introduction of “Ming Yu”, as long as the purchase of 299 yuan package, the reporter can get a full range of satisfaction in makeup, styling, shooting, post and other aspects, nearly The package is almost worry-free.
However, soon after arriving at the store, the reporter was told that this idea was just an illusion.
On February 24, according to the appointment, the reporter went to the “Yanwei East Costume Photography” in CITIC Plaza, Hongkou District, where a young girl took over from “Ming Yu”. A young girl took over from “Mingyu” and entertained the reporter who was entering the store for the first time. If “Ming Yu” was praising the 299 yuan package, the sales girl was exposing the shortcomings of the 299 yuan package.
She first told the reporter that the 299 yuan package is very limited clothing options by showing photos of clothing, and took out a roll of ragged posters and a palm-sized photo album, “the normal two sets of words almost 120 shots, you 299 yuan two sets of only 3 (negative), certainly is relatively small, to buy a negative to 110 yuan. “
After some padding, the girl turned the tables and began to sell a new set of programs: plus 700 yuan, you can send 2 sets of clothing worth 398 yuan, 10 fine-tuned negatives, and upgrade the album.
Seeing that the reporter was not moved, she promised to upgrade the poster, and put herself in the reporter’s shoes: “When you make up, you enter that scene, it may not be controlled. Think about it, shoot a set of clothes to use 2 hours, two sets on 4 hours, shooting is also very tired, just take 3 photos? “
This rhetoric was said over and over again by the girl. After 37 minutes of stalemate, the reporter was able to successfully leave the store with the purchase of only 299 yuan package.
02
Playing the emotion card: only 3 sheets, photography teacher for nothing
I thought the topic of “insufficient negatives” would end here, but in the shooting and selection stage, the reporter found that the booking stage of lobbying is just the beginning.
Seems to confirm the words of the sales girl, in the photo shooting process, the photographer for the reporter tirelessly arranged for each shape embroidered handkerchief, pipa, tea bowls, tables and chairs, incense bags, pens and ink and more than a dozen groups of props, a total of hundreds of shots.
Sure enough, the third time into the store, responsible for assisting the reporter to select the film sales brother, once again, the problem of insufficient negatives laid out, this time, in the selection of film sales mouth, if you do not add money to buy negatives, not only the reporter for nothing, the photographer also for nothing.
Immediately after, it is necessary to delete these photos one by one.
“This is not even like ah? ” “You have a high vision, I see many are very good. “
Almost in the reporter deleted each photo, the selection of the film sales are expressing regret. In the sales staff nearly 20 times to discourage, the reporter will delete photos to 6.
Seeing that the reporter almost finished deleting the photos. The salesman was a bit anxious, he no longer just expressed regret, but talked to the reporter about the price. He took the initiative to propose that the original price of 130 yuan a book of fine photos, to 100 yuan a price to sell to the reporter. And advised the reporter to consider more about the photographer’s payment: “Look at you will be deleted, after all, this is the famous photographer shot ah. “
The reporter is still unmoved.
“3 is really too little. ” said the film selection boy. “You choose two more, you did not come for nothing, the photography teacher did not shoot for nothing. Just 3 more, it’s only 300 yuan. “
Seeing that the reporter does not compromise, the consultant again lowered the price and proposed that if the reporter added 300 yuan, he would not only give the remaining negatives to the reporter, but also help the reporter to book the photos: “This is really for the sake of the photography teacher, or the photography teacher shot for nothing. “
In the end, in the “photography teacher for nothing” the pressure of this emotional card, there is no desire to shoot portraits of the reporter, and spent 200 yuan to buy 2 photos.
03
Play the cycle card: 28 yuan to shoot again, you get 299 packages
What the reporter did not expect is that not long after the shooting and selection, the reporter again received a message from customer service. This time, the customer service gave a and Xiaoli, Xiaoda into the store nearly the same preferential figures: 28 yuan.
For this 28 yuan, customer service “Ming Yu” so explained, only pay 28 yuan, you can buy a The “Yan domain Oriental costume photography” for the 3.8 Goddess Day activities “admission ticket “. The money is not a deposit, not a ticket, more like a deposit, as long as the store to participate in the activities, “Yan domain Oriental costume photography” will be returned to the full amount of 28 yuan.
This activity claims to provide consumers with six gifts. The most attractive point is that the minimum of 299 yuan can be photographed in costume portraits, and at the same time into the store can be given Gold beauty bar, ion beauty bar and other gifts.
In other words, once the reporter spent another $28 to buy the so-called “admission ticket”, then a new round of highly recommended cycle will start again.
04
Play the forced card: it is difficult to get out of the door of the photography store without spending money
Perhaps some people say that female students and journalists can not resist spending money because the attitude is not firm enough, in order to verify this idea, the reporter through the shake contacted an ancient style photography store also selling 299 yuan special price portraits “jasmine blossom ancient costume photography “I want to experience what happens if you are determined not to spend money.
This time into the store, the reporter was sales stay in the store for more than 40 minutes, in a whole 8 rounds of “just to see” after, only successfully get out.
The reporter came to the “Jasmine Blossom Costume Photography” Hongkou store on March 2, once in the store, the reporter said, this time into the store, just to understand the 299 package includes The first thing you need to know is what is included in the 299 package. The male salesman in charge of receiving reporters, quickly showed reporters the shortcomings of the 299 yuan package, the store can choose from 299 sets of adult clothing only 8 sets, and the package does not include electronic negatives, “If you add the negative, the book is 100 yuan a, into the plate is 80 yuan. A copy. “
Male sales to the reporter threw a new shooting program, shoot 4 sets of clothing, it costs 2500 yuan. In order to avoid misunderstanding, the reporter again stressed, just to see, to go back and friends to discuss before deciding.
The male salesman changed his tone and said he could ask the leadership for a more favorable price. Shortly after, a long-haired female sales sat in front of the reporter. The female sales forcefully suggested that the reporter, give up the idea of talking to friends and set it down today. “Today your first time in the store, the discount is relatively large, your next visit, this discount quota is not available. “
The female sales wrote down a series of numbers on a piece of white paper – “Jasmine area clothing a set of 888 yuan, new area clothing a set of 2088 yuan… … and crossed out a number 1088 yuan. She said that as long as the reservation on the spot, she will be the set of the total of 3,776 yuan according to the store’s regular price calculation of the package to the reporter at a price of 1088 yuan.
“If you and your friends come, you won’t get this offer. “
“Are you not going to shoot because your friend is not going to shoot? “
“You give your friend a call. “
In the next 10 minutes or so, female sales 3 times ignored the reporter’s desire to end the conversation and leave the store idea, began repeatedly lobbying.
More than 10 minutes later, found that the reporter still want to go, female sales open a new strategy – price reduction: “Today’s price, I give to you two people shoot okay? A person on a few hundred dollars. ” “Let’s say, this price let you a person shoot 2 sets of clothes, you will set? “
After three rounds of price reductions, the reporter insisted on leaving, the female sales again proposed that the reporter pay a certain deposit before leaving the store. “This money is not a deposit and is refundable. “
“I really just came to see. “Finally, in order to be able to successfully leave the store, the reporter simply got up and walked to the door. Right at the door, the saleswoman was still stressing to the reporter: “You won’t have this price the next time you come. “
It is worth mentioning that, although the male and female sales in order to retain the reporter, before and after four times to lower the offer, but the initial attraction to the reporter into the store 299 yuan package, but no one mentioned again.
05
Reporter’s note: you think the “low price”, but the other side of the “attraction”
“If it is not an unannounced visit, I must have paid. “This is every time out of the photography company, a reporter who has never had the will to take portraits from the heart of the emotion.
A set of data, can fully explain, the reporter encountered what kind of temptation.
In the “Yan domain Oriental costume photography”, the preliminary sales and the reporter’s communication length of 37 minutes. During the period, the sales at least four times to emphasize the 299 yuan package there is a serious shortage, only an additional 700 yuan, you can enjoy the original price of 2226 yuan of service. In order to convince the reporter, the sales adjusted the discount package once.
After the selection of the film, sales and journalists communicate for more than 40 minutes. During the period nearly 20 times to discourage the reporter to delete behavior, 2 times to reduce prices, 3 times to play the “photography teacher for nothing” card of affection.
In the “Jasmine Blossom Costume Photography”, two sales consultants have ignored the reporter 8 times In the “Jasmine Blossom Costume Photography”, two sales consultants have ignored the reporter’s idea of “just want to see” eight times and adjusted the price four times, only for the reporter to be able to pay on the spot.
Whether in the “Oriental costume photography” or ” Jasmine Blossom Costume Photography”, the design of the 299 yuan package, consumers need to enter the store three times, spending a total of 5 to 6 hours, and finally only get 3 to 5 photos, in the process, there are about 2 hours, need to accept sales one-on-one or even more than one The lobbying.
It can be said that from the moment they try to take portraits at a low price, consumers fall into the operator’s elaborate “persuasion” marketing scheme and are eventually forced to spend $1,000. The first sales girl said that the so-called special package is just to The first sales girl said, the so-called special package, but is only to “low price to attract traffic”.
The first sales girl said that the so-called special package is just to “attract traffic at a low price”. Xiao Li said that the process of selecting the film was left for nearly 6 hours, so she was physically and mentally exhausted and had to compromise. According to data from the Hongkou Consumer Protection Commission, there have been more than 40 similar consumer disputes at the “Yandere Oriental Costume Photography”.
As a consumer, how many rounds can you hold out for such a “special offer”?
Recent Comments