To avoid the “chip dilemma”, Celeste plans to develop its own self-driving chip

Recently, some domestic media reported that Ulysse Nardin is currently planning to develop an autonomous driving computing chip on its own, but the plan is still in its early stages and hasn’t been discussed by the board of directors yet, and is mainly driven by Ulysse Nardin Chairman and CEO Li Bin. The report also emphasizes that Li Bin’s personal intentions have been very clear, and that he is thinking about the final organizational structure.

According to the source, Li Bin has been looking for a technical leader with a silicon-based background since a few months ago, laying the groundwork for Ulai’s chip self-development.

Later, the official response to the revelation from Ulysse Nardin said: “Ulysse Nardin has been continuing to invest in the field of automated driving technology. We will communicate the details about the specific technical route of AD, research and development hardware and software when the time is right, and we cannot respond to the market rumors one by one.”

This response does not explicitly deny the possibility of developing its own autopilot chip, but because of the huge investment involved behind research and development, it may need the support of shareholders and investors.

Although the chip is an essential core technology in the race for automated driving. But apart from Tesla, there is no other house involved. The former officially released the FSD fully automated driving computing platform with the new Autopilot 3.0 system in April last year. The FSD chip is said to have a computing power of 144 TOPS and can handle 2,100 frames per second of image input, which is equivalent to 2.5 billion pixels per second, enough to support the computing power required for full autopilot.

Almost at the same time as the news of Celeste’s plan to develop its own chip spread, Musk posted on Twitter that Tesla will push out the first “Full Autopilot” beta software update to some customers this week. At present, only those customers who participate in Tesla’s “early use program” will receive the update push, Musk plans to the end of the year, the software “widespread rollout”.

Intelligent driving is related to the future of the automotive industry, and the chip is one of the leading. From this point of view, self-developed chips, so that the key technology is not false hands are very important. But the key to achieving it lies in two points: one is speed, the other is cost.