It is rumored that China’s official media CCTV will resume live broadcast of NBA games today, but not as expected. However, Shanghai, Guangdong and other local sports stations not only have live broadcasts, some network platforms also joined the broadcast, so that Chinese fans in the CCTV has not resumed broadcasting still show their talents, no hindrance to follow the stars.
The NBA is hosting a star-studded game today. The Global Times, an official media outlet of the Chinese Communist Party, quoted local basketball reporter Zhao Huanyu as reporting in February that CCTV Sports would broadcast the game live and resume full coverage of the NBA afterwards, ending the blockade of the NBA for the past nearly a year and a half.
The NBA Star Game kicked off at 7:30 a.m. Beijing Time this morning, but CCTV Sports did not broadcast the event as rumored, and the schedule for the game afterwards is not yet available.
Although CCTV did not resume, but Chinese netizens said that Shanghai Five Star Sports Channel and Guangdong Sports Channel have broadcast the NBA star game today.
In the past year or so, China is not completely invisible NBA, the network giant Tencent continues to live. However, many fans criticized Tencent’s membership fees are too expensive, and instead watch pirated versions. After the audio-visual platform “MIGU Video” also took the NBA rights at the end of February, fans have one more choice.
In response to CCTV’s failure to resume broadcasting NBA star games as rumored, Chinese fan Dennis told the Central News Agency, perhaps because NBA officials have not yet apologized for the Rockets’ general manager Daryl Morey’s comments in support of Hong Kong‘s “anti-sending to China” and because it is now time for the “two sessions” (the National People’s Congress, the Chinese People’s Political Consultative Conference and the Chinese People’s Political Consultative Conference). The two sessions” (National People’s Congress, the National Committee of the Chinese People’s Political Consultative Conference) during the resumption of the broadcast may cause controversy.
But Dennis said that even if CCTV does not resume broadcasting, Chinese fans will continue to watch the game in their own way and the impact will be limited.
In 2019, when the “anti-China” protests broke out in Hong Kong, then-Rockets GM Murray took to Twitter to show his solidarity with Hong Kong, sparking protests in China. CCTV first suspended the broadcast of Rockets games, and then suspended the full broadcast of NBA games in October of that year.
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