After picnics, skiing and surfing, the middle class has found a new way of Life – wild luxury.
After picnics, skiing and surfing, the middle class has found a new way of life – wild luxury. The description of enjoying the most high-class services and luxurious facilities in a deserted environment, which sounds a bit Versailles, is exactly the most popular way of wild luxury vacation nowadays. In mainland China, the nightly room rate of tens of thousands of wild luxury hotel on the one hand let the rich people can not stop, on the other hand, “cheat photos” problem layer after layer, so the wild luxury hotel behind the expensive price, really as fine as the photo is fascinating?
What is Rustic luxury hotel?
The original concept of Rustic luxury hotel comes from the foreign Glamping, that is, Glamorous Camping (luxury camping). Glamping meets the greed of travelers who want to explore, but also want to be comfortable, so that travelers can enjoy the beauty of the unique natural environment, but also enjoy the top stop The facilities and services have caused a rush of travelers.
After picnics, skiing and surfing, the middle class has found a new way of life – wild luxury.
Wild luxury hotels have sprung up in China, and you can find them in Yunnan, Shangri-La, Xinjiang, Tibet, Qinghai and other places with breathtaking scenery, from design to facilities. These luxury hotels have also been warmly welcomed – while the travel industry as a whole was hit hard by the Epidemic last year, luxury hotels have become an exception, bucking the trend.
People’s pursuit of wild luxury hotels is firstly reflected in the price.
In the wild luxury hotel circle, fifteen hundred tents per night is the basis, 3000 yuan per night room is only the first level, from five thousand to even tens of thousands of prices can be seen everywhere.
Even with such a high price as the threshold, still can not stop the public want to live in the heart of the wild luxury. In order to stay in the desired wild luxury hotel, many enthusiasts can be said to be very hard.
In order to stay in a luxury hotel of their choice, many enthusiasts work very hard: booking 2 months to 6 months in advance during the peak season is a regular operation; because of the remote location, there are few luxury hotels that have to go over the mountains after arriving at the local city, but most of them have (not cheap) shuttle service.
Some of the top wild luxury hotels even have some operations beyond the Perception, blogger @RedfacePussy said that not long ago he spent half an hour filling out the hotel’s questionnaire when he stayed at the top wild luxury hotel in China, Things and Arashi.
But things are precious by their scarcity, and that’s how the human psyche works. The harder it is to book, the more the public wants to go to a wild luxury hotel to find out.
Although the domestic wild luxury hotel is in the stage of vigorous growth, but there is no unified definition and standard, in the wild luxury tent camp “east mountain a lodge” of Voo, in addition to the wild luxury as a gimmick of the hotel, compared with the traditional hotel, wild luxury hotel more obvious difference is – A new type of resort hotel with original natural environment as background, countryside architectural style as appearance, luxury and luxury inside, providing high-end services.
It is worth mentioning that although the wild luxury hotels are originally at the top of the travel despicable chain, there is also a despicable chain within them. According to our observation, it looks like this.
Top international niche hotel group > big name hotel group > domestic hotel brand
International top wild luxury hotel luxury degree once staggering
Located in Tanzania Serengeti National Park in the central savannah of One Nature top luxury camp, service staff ration is 5:1: meals, safaris, security and other aspects of each butler, top of the line provisions and spa services, etc.; Amanwana, Indonesia’s Aman, after flying to Bali, but also need to drift in the Indian Ocean for an hour or take a seaplane, in order to reach.
Of course, the above wild luxury hotels, in the price of a ride. In the peak season, the room rate is as high as 40,000 yuan a night, and still a room is hard to find.
Whether in terms of price or service, compared with the “big brother” of foreign wild luxury hotels that have been developed for several years, domestic wild luxury hotels are still the “little brother”.
Why do people love wild luxury hotels?
Undoubtedly, the beauty and uniqueness of the environment is the most luxurious part of the wild luxury hotel. It is this view, which cannot be seen in the city, that makes countless fans to follow.
In “Little Times”, Gu Li “couldn’t breathe once she left Puxi”, but today’s rich people are escaping the city and flying a hundred thousand miles just to go to the place of their Dreams and breathe their hearts out – to escape the cage of daily life and go to the wilderness to feel the freedom. The taste of freedom. What could be better than enjoying the essence of heaven and earth while still enjoying the most modern services?
There is a reason why wild luxury hotels are so charming. In addition, the long-suppressed tourism demands caused by the epidemic have been exploded on a small scale in the wild luxury hotels.
In the end, the logic behind wild luxury hotels is simple: it is silly to go to the wilderness specifically to suffer, but to breathe fresh air and feel nature in a wild luxury hotel is a chic way of life.
As with skiing, surfing, and lining up in front of Hang Lung to buy Luxury goods, the happiness of the rich is often so simple and unpretentious.
The prevalence of wild luxury hotels also reminds people that this also reminds people of the story of the rich man and the fisherman sunbathing in Kundera’s “The Unbearable Lightness of Life”.
Although in the fisherman’s view, the rich man who has accumulated countless wealth is still basking in the same sun as himself, but you must admit that even if they are in the same geographical location, they feel the scenery is different.
The chaos behind domestic wild luxury hotels
There are more and more photos of exquisite wild luxury hotels on social media, but with the booming of this industry, something seems to have tarnished unknowingly.
Under the wave of wild luxury, many traditional hotels also began to eye this piece of “fat meat”, and a concept of “light wild luxury” was born.
The so-called “light wild luxury” is to move the location of the tent camp from the real wilderness to the outskirts of the city and the idyllic countryside. Mr. Li of Yunji Grampian mentioned that some domestic hotels with regular accommodation will put some tents in the yard and then define this room type as wild luxury, “because for them, with such a theme of ‘wild luxury’ accommodation, the hotel rooms will sell better.” That is to say, maybe you spend thousands of dollars to book a wild luxury hotel, and then you really see it and find that it’s just a crowded tent.
In China, maybe you spend thousands of dollars to book a wild luxury hotel, but after you really see it, you find that it is just a crowded tent.
The red-faced Pusey also believes that many domestic wild luxury hotels are now just playing this name, but strictly speaking is not really wild luxury, “there is a real sense of wild luxury abroad, really take you away from the mundane, and nature, animals have a deep combination, but the foreign domestic wild road is still different. Foreign is mobile, domestic is fixed.”
Mass production also makes many wild luxury hotel tents look more and more alike: white appearance, wooden beams, decorations are uniformly small light bulbs and log-colored loungers. Mr. Li mentioned in the interview that he often sees tent camps on social media that are very similar to Cloud Steps Grampian in appearance and interior decoration.
In his opinion, although such behavior is not wrong from the commercial point of view, the most important quality of the wild luxury hotel is the fit with the local environment, whether it is the Singita Wild Luxury Camp in Africa or the Amaha Hotel in Dubai, both try to integrate into the overall local environment in terms of room decoration and public area design, “Some hotels standardize these styles later, they can go for quick replication and rapid development, but there is no local adaptation.”
On the one hand, social media has rapidly promoted the circle of wild luxury hotels, and some of them rely on the photos and videos on ShakeYin and Little Red Book to become popular quickly at the beginning of their opening; but on the other hand, the situation of “photo deception” has become more and more common, and some netizens have started to complain on social media that the photos of some wild luxury hotels The photos of some luxury hotels look shiny and bright, but when they check in, they are just ordinary cabins.
After all, in mainland China, the “sheep’s head selling dog meat” thing has long been seen.
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