From “Versailles” to “Fuchsia.”

At noon on November 7, the unknown writer “Meng Qi Qi” released a microblog, claiming that she was hiring a disciplined and level-headed nanny with a monthly salary of 25,000 yuan, this dark show of wealth, sun-dried husband, self-compared to the people of the microblogging quickly triggered the curiosity of the majority of netizens of her, her past statements in the microblogging was read one by one, and quickly spread, although the incident fermented after the 25,000 yuan to hire a nanny microblogging has been deleted, but also can not stop the network storm continues to whistle.

In just two days, the unknown writer was reinvented as a “Chinese-made Versailles literature” for the entertainment of the masses! “The representative.” on November 9, another noon, the self-proclaimed founder of home-made Versaic Studies “Titty Ball” gives a eulogy for Van Xue, announces the death of the Benevolent Van Xue, and tacitly declares that “Versailles studies” and “Literature of Versailles “The Homogeneity. In the Nov. 10 Entertainment Media “Entertain the Rich “In the interview with Meng Qiqi, Meng Qiqi did not reject her identity as the representative of New Vanology. So far, through the Internet public’s continuous imitation and consumption of Meng Qiqi’s microblogging style, the home-made Vanology has completed the change of its connotation and moved from niche to mass entertainment.

The Fall of “Versailles”

It’s all about “all studies”. “From” Titties. “From inception to completion” by Kiki Mong. “It’s only been six months since the connotative mutation occurred. Little Milk Balls will be ‘Versaillesology’ “The narrative is characterized by: (1) showing off and showing off; (2) answering one’s own questions; and (3) making use of the third-person perspective. The sentry outside the consulate or the best friend who eats hotpot together becomes the witness of her wealth, noble status and conjugal love. “Obviously derogatory and implicitly praiseworthy” did not appear in Meng Qiqi’s text. What we see in published novels is only straightforward and naked bravado.

Meng Qiqi’s narrative style is essentially anti-Versailles. “The. “Versailles. “The name is derived from the classic Japanese girl’s manga “Versailles Rose”, which was named by the Douban “Versailles Study Group”. “defined as “a performance of the higher life Spirit”, the group’s self-proclaimed role is to “to detoxify in a comic way the show-offs and narcissistic personalities that intrude into everyday life”, the vanological definition of motivation is when the subject is aware of the situation in which he or she currently finds himself or herself. Class, own ability has reached “excellence “and above levels still express dissatisfaction with the current state of affairs, while ‘showing off’ “It is an attempt to gain social acceptance by displaying a label that does not match one’s own, recognizing social context, limited ability and reluctance to admit it.

Whereology itself is a rhetorical study. The first one is a mask, which you can buy for $20, and the second is a mask that you can buy for $200. I’m not sure how much I’ll be able to afford it, but I’m not sure how much I’ll be able to afford it,” my girlfriend said. I’m going to use them all for my feet. It’s not just a matter of time, it’s a matter of time. “Two hundred dollars a Japanese mask works well, and I stocked up on fifty. “Without the three main elements, the actual “showing off”. In the context of Benge’s Vanology, Meng Qiqi’s social network expressions provide only the object of study, and Vanology focuses on the expression techniques of the overly self-conscious subject, not on the act itself, nor on the individual who sends out the act.

In the recently aired second season of the online variety show “Exciting OFFER”, the host, Gui-Ho, presents the “Versailles literature” as a way of expressing herself. and defines it as “the lowest of words with the highest of flair”. “, calling the other presenting host, Sabine, a “The originator of Versailles”. Since then, the ‘Vanology’ “The first communication from the niche to the masses was done through the mass media. In “25,000 for a babysitter. “After the fermentation, the public’s observation and generalization of Meng Qiqi’s microblogging creation continues with He Gui’s comments on the “Van Xue ” defined, in the course of the public’s rapturous consumption of Monki’s text. The concept of “Van Studies” in the field of popular culture has completely deviated from its original intent. The pseudo-aristocratic ostentation of wealth has become the new narrative characterization of Vanology, and Yishu’s Hong Kong women’s novels and Guo Jingming’s “The Hours” series of novels are also generalized into the new “Versailles” due to the numerous luxury names and the high and low narratives. In the paradigm of “literature”, Meng Qiqi’s Beijing villa, Guo Jingming’s cement-flavored Pudong and Yishu’s Hong Kong complete the territorial radiation of the new Versailles literature to the whole country. A “Versaeology” of Deconstruction and Irony “Replaced by the very being it wishes to dissolve,” Versailles’ “from an abstract symbol into a figurative decoration used to provide an imaginable story background for the narrator’s delusions”.

A careful reading of Meng Qiqi’s Weibo reveals that her narrative is neither the output of Yishu’s views, nor Guo Jingming’s list of luxury brands as they are listed in the name of a dish, but rather is similar to the “sweet pet texts” in online literature. “With great consistency, the focus is on expressing how good and spoiled the handsome elite partner is. The character of the husband, who appears frequently in the narrative, “Blessings “Her background as a postgraduate student in France, her status as a nouveau riche on the Internet and her tears in Victoria Harbor are just the text version of a crude Chinese sweetheart drama.

During the fermentation of the incident, Meng Qiqi’s real identity and even longer Internet statements were “picked up “out, her ‘rich’ “Identity and marital status are beginning to be questioned. In an interview with the entertainment media, “Entertainer “At the time of the interview, Meng Qiqian came from a third-tier city in Hunan, worked in a law firm in Beijing, 21 got married, 22 had a child, 25 had a second child,” the big IP “Life has changed since the dawn of time, and there are already two films and TV series based on her novels ready to meet the public. A writer’s imagination. She enjoys the heat brought by the Internet, the real benefits of doubling her fan base and realizing the traffic, and it is she who is more in line with Bengevanism’s definition of “Versailles” than her microblogging narrative. “department The definition of “performing the spirit of advanced life”, this kind of performance reminds us of the netizens such as Flora and Phoenix in the first moments of Internet popularity, the characters set half-truths, relying on the blogosphere. Being out of the limelight attracts the public’s attention, and enjoying the economic benefits of public opinion without fearing the controversy. On the other hand, through the poor performance of Ms. Monique, Bengevan Science has also achieved its maximum mockery and deconstruction of showing off, following the example of the recent “Celebrity Spelling Bill”, in which Ms. Monique’s performance was not only the most successful, but also the most successful. “Incident,” “Larceny “The issue of children joining the entertainment industry to sell rich people in a big way is widely parasitic on the Internet The “rich flowers in the world” may no longer give people a sense of envy, but a sense of doubt.

The flowers of riches in the world are always present

In “Group Loneliness,” MIT sociology professor Shirley Turkle argues that digital social relationships create an illusion for contemporary people who feel lonely but fear the constraints of intimacy, and that social networks are essentially a “The thin socialization of egocentrism”. Internet socializing does not exclude ‘illusion’ “, which has given many ambitious performers the opportunity to reinvent themselves. As Internet social media platforms have introduced interest-inducing mechanisms, the demand for user content has become relatively more demanding, and ‘traffic realisation’ “The impetus for the gradual showrooming of social networks and the continued emergence of social networking by strangers is the fact that each platform’s can give a once-in-a-lifetime The opportunity to “recreate the man”, active in the early days of the “Douchebag’s” Monk Kiki switched sides in 2014 “Twitter” was followed by a new show. The rebirth of her as a “$25,000 babysitter. “The noble wife.

In the interview, she said she “saw the pain point of everyone: poverty”. Only with wealth can we get rid of all our troubles and provide illusions for our target audience.

The biggest illusion created by the Internet life is the “per capita middle class”. “You’re weak, you’re right.” “An overwhelming barrage of verbal abuse begins, individual “poor “and “Weakness” is becoming the only answer to explain all the individual encounters with social problems, and on the other side of the exclusion of the weak and the poor is money worship and social Darwinism. The 985 graduates who have just arrived in the U.S. have become the basic requirements for a knowledge-sharing platform to open their mouths to speak, and fans are keen to show their idols the economic potential to create a “full complement of high-knowledge white rich beauty. “” J.D. Mom of Two” …… Once one exposes one’s weakness and poverty, it means that the voices made may be buried, the right to choose and the Freedom can be lost, leaving only more risk.

The German sociologist Ulrich Beck, in his discussion of the “risk society”. “The theory is that the distribution of social risk is attached to the same class pattern as wealth, but that, contrary to the attachment of wealth, wealth accumulates at the top and risk accumulates at the bottom, in other words, less wealth means more social risk. The presence of social risk, however, does not create new dynamics of class mobility, but rather reinforces existing social class patterns. As more and more Internet social software becomes available, the economic benefits that socializing can bring to individuals are explored more and more deeply, and the social pressure on users increases, if relying on a unique persona to attract attention becomes a necessary point of consideration for many who rely on the Internet to survive, in the current risk-averse overall social environment. “The Flower of Earthly Riches” is nothing new, but it always blooms and grows rich. It implies a greater ability to withstand risk and a steady happiness in a risky society.

Spelling celebrity, ‘laiji’ “Idols choose to gild their bodies by using material (luxury) goods, while the cost of Meng Qiqi’s human characterization is almost zero, and in the process of reinforcing personal class identity through words, Meng Qiqi’s technique is mistakenly in line with the current situation of Chinese society. Unlike the class identity built up by relying on luxury goods of different values in Yishu and Guo Jingming’s novels, the core female image is not the most value-embodied character in Meng Qiqi’s narrative, while the husband ” The “PHS” in this flawed By portraying a handsome, wealthy, affectionate and devoted woman, Kiki Mong plays an indispensable role in the world of “Sweethearts”. “Hegemony” to achieve the Internet class. Cross-class.

In the 1980s, American scholars conducted a comparative study between Sweden and the United States on the issue of female class identity in marriage, and found that Swedish women’s direct class position had a more important influence on their subjective class identity, while American women’s class identity was mainly influenced by the class position of their spouses. The researchers believe that this is largely due to the different degrees of economic independence of women in Sweden and the U.S. Swedish women are more involved in the labor force than in the U.S., so they are more independent in evaluating their class identity. Unfortunately, the beautiful vision of gender equality predicted by modern theories has not been fully realized in China, and although women’s education has caught up with or even surpassed men’s year after year, this has not eliminated the huge gap between men and women in terms of income and occupational status. (b) Changes in class identity. Some sociological studies have shown that the class identity of married women in China is largely determined by the social status of their husbands, and the same conclusion can be drawn from an analysis of the deviation of class identity. In Meng Qiqi’s Fuguihua narrative, ‘Bu Xiangsen’ “This role constitutes the family’s primary breadwinner, as well as her dependence on her self-class identity,” sweet pet “The “Sweet” is also based on the superior’s unstinting affection for the inferior, Kiki Mong, although this affection seems to only make up for the unwarranted wealth left to the The insecurity and emptiness of real life.

The “Sharing Economy “Self-supporting, and most of the spending and entertainment activities of Monique, who plays the role of a married woman, are also related to the “Blessings “What is done together, from the smallest of things like downloading installation packs using mobile phone traffic, eating steak set meals at affordable western restaurants, to flying to Victoria Harbour to listen to the sound of the sea crying, the issuer of the act of consumption is done by the spouse, and the spouse is the one who constructs the social class of Monki An important tool of cognition, by emphasizing the consumption behavior of spouses, Monki again reinforces the class perception of self-image on social networks. A large number of sociological studies in China have also shown that indicators such as consumption level and consumption pattern, cultural capital, housing size, number of houses and property ownership status can have a significant impact on people’s social status identity. In general, various indicators of objective class position have been an important force in shaping status identity. Meng Qiqi has never made a lot of efforts to shape her own class attitudes; all of her expressions rely on creating a “sweet pet boss”. “Finished. Yishu and Kuo both portray multiple female characters who exist independently of their male counterparts, while ‘Mon Ki’ “is not independent of” Mr. Ponson. “Existing, after users questioned her divorce, deep pile driver After “Bu Xian Sen” was fictional, Ms. Monk didn’t forget to give her support in her personal interviews with the media. “Pulsinghamson” with a little bit of drama. Give that a shot. A little presence of character.

Kiki Mong’s narrative is essentially “The Queen Mother’s Gold Bian Tan”. It is a modernized version of the common “sweet pet text” in online literature. “Before taking the public opinion by storm, Monique had gathered more than 100,000 followers, most of whom genuinely believed and were intoxicated by her relationship with The happy, zero-risk life of “PHS”, a life as remote as Victoria Harbour. Yet it is as if it is within easy reach of a hotpot restaurant that is a fifteen-minute walk away. A strong sunken version of the literature of Yishu and Guo Jingming, Meng Qiqi is a very successful but unexciting online sweet talk show that accomplishes its entertainment of the masses by relying only on textual language, the lowest threshold form of performance. Its success is rooted in the status quo of Chinese urban women: at a disadvantage in the labor market, they turn to marriage and spouses to achieve class leap, and as social attitudes gradually shift to the right, they return to traditional female roles with the current of the times while hoping for respect and love from a perfect man. The difference between Kiki and her audience, and the rural women who fantasize about falling in love with Jin Dong, is that urban women need to strengthen their personal identity through consumption and cultural expressions in order to move up the social ladder, learning how to taste wine and hiring high-paid nannies.

In the 1970s, Andy Warhol, a leading Pop artist, asserted that everyone can be famous for fifteen minutes, and Meng Qiqi has the qualification and possibility to enjoy this moment.