Clubhouse, brought the first Internet craze in 2021.
Everyone who got a ticket to board this ship to revel in it was both elated and sad.
They knew very well that this ship would definitely be sunk, it was only a matter of Time.
They just didn’t expect that so soon, the doors would close.
The Clubhouse was walled up, an outcome that everyone could have foreseen.
I just didn’t expect that it would all come so quickly.
Last night at 7pm, my friend and I were having a casual job in the group, just talking about the topic of CH’s future fate, and I didn’t want my friend Po to come with a cutoff, which was the news of CH being walled.
So fast? I quickly clicked on the App, and sure enough, the red letters “cannot connect” stood out.
I counted, since the CH fire to cool, but just a few days of work.
The speed of a large country, you can see a spot.
Think back to the year, the gutter exit, before and after the toss of four years; Facebook was walled, with five years; decadent knot survived for three years; oil tube also has two years.
And this time, only a few days.
I look at the network of wailing, I can not help but start thinking back to the past few days of events.
CH’s hot and cold, the actual same set of logic makes.
Behind this incident, you can see the spirit of China or scarcity in the current era, and the wall that looms large
For example, the role of Elon Musk, it was his tweet on January 31 that triggered the app and made it break the circle quickly: another example is the invitation system adopted by CH, which created the “one code is hard to find The “one code is hard to find” hot scene; as well as CH gathered on various fields of big names, such as Li Kaifu, Liang Wendou, Ji XIII …… they share their insights for free, people do not want to miss.
Admittedly, each of these reasons is valid.
But I think they are not the key to the problem, or rather, they only play a role in pushing the wave, rather than a decisive factor.
So what is decisive?
In my opinion, there is usually only one reason for a software to become popular, and that is that it effectively quenches a certain widespread “hunger”.
This is also the case with CH.
The reason why it has captured so many Chinese users is not because of its features or technology, but because it creates an atmosphere of extremely scarce speech.
This atmosphere, in detail, can be broken down into three points: square, voice and dialogue.
Let’s start with the “square”.
If I were to give a definition of CH, I would say: it is a square of free speech.
When you enter it, it is like being in a square. There are different circles around the square, and you can choose to stop, listen, raise your hand and speak in front of any of them, or leave at any time.
The charm of this kind of square is that it is uninhibited, you can say whatever you want; at the same time it is aggregated by interest, so that people can always find a place to belong. So, from a small group of Film and Television professionals to a large group of compatriots from both sides of the Taiwan Strait to express their views on a political issue. Here, there is a stage for it.
Second, the voice.
You may think that the concept of “speech square” is not new, many forums, BBS is not the same?
Yes, but the most special point of CH is: it does not support text, pictures or expressions, but only supports the “voice” of this expression.
From the product angle, it adheres to the “less is more” design concept.
On the other hand, sound has its own irreplaceable advantage, because it is a more human expression, more than words to stimulate empathy.
The same story, written by the text and told by the person is a very different effect. Just as when the uniform “Song 5 font” is transformed into When the uniform “Song 5” is transformed into “undulating sound waves,” the abstract symbols are transformed into living beings.
For example, at CH, a Chinese girl who studied in Moscow told her experience. During the Epidemic, many people around her were picked up by special flights from their respective countries, but she was the only one who was refused to return to her country and had to be stationed there.
She didn’t make any overly aggressive remarks, but just spoke calmly about her loneliness. But from her story, you can feel the helplessness of a girl behind the number of “no new cases for many days”.
This is the value of the voice.
When facing the voice, we can take off the chyron shaped by words, such as country, region, race, gender ……, and re-identify each other as a “person This gives us the possibility of empathy.
The last point, dialogue.
This is also the point that I feel most deeply after listening to CH for the past few days. It creates a harmonious and rational atmosphere of dialogue.
This is almost always the case in the few forums I listen to regularly.
They either talk about feminist topics, such as Surrogacy and workplace dilemmas, or political issues, such as the democratic process in Burma or Biden‘s policy on China, but no matter what, they all strictly adhere to one rule, and that is: both celebrities and ordinary people have to line up on stage and have 2 minutes each to express their views. And the process can not criticize others, and will not be interrupted.
This rule gives everyone an equal opportunity to express themselves. More importantly, it reminds us that listening quietly is a prerequisite for understanding, rather than expressing.
In this sense, the deeper reason for the CH fire is not the technological innovation, the celebrity effect, or even the taboo topics, but the fact that it provides a space for everyone to speak freely, so that each participant feels equal respect and can look forward to consensus again in a pluralistic dialogue and listening. This is an experience that the current noisy and hostile Internet opinion forum cannot provide.
It is hard to say how long CH can be maintained, but at least in these short 8 days, it gives people a vague glimpse of a long-lost light.
However, light is scary.
Especially when that light carries a halo of reason and freedom, it is even more disturbing.
For in the eyes of the authorities, rationality means the beginning of reflection, and Zida and runaway are synonymous, both of which carry great potential energy behind them and pose a great threat to stability.
If it were just a movie, we would simply offer our scissor hands and cut away the harsh light – just cut away.
And we are not helpless in the face of those uncropable lights, because we still have a towering wall that can keep them decisively outside the wall.
Clubhouse has become a walled landscape, but don’t be too pessimistic, because in a short time, someone will definitely develop a Chinese version of Clubhouse.
If you don’t believe me, look at the previous websites that were blocked, Google, Twitter, Youtube, Quora ……, which one doesn’t have a Chinese version now?
What’s more, the real-time audio technology used by Clubhouse was originally introduced by a Chinese company.
Everything is already in place, the only thing missing is the “east wind” – that is, when the relevant departments to polish the corresponding regulatory technology to mature, to monitor the sound of sensitive words in real time, this thing can naturally The thing will be done.
But until then, the Clubhouse, the castrated version, still has the meaning of existence? Will the voices we expect to speak freely and have rational dialogue still be able to appear?
Probably not.
But one thing is for sure, it still has a good commercial value.
The million anchors have already swallowed their knives and are ready to run to the next windfall of goods.
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