Aunt Jemima, a 100-year-old American muffin and syrup brand, will change its name and packaging in June to Pearl MillingCompany.
Because the brand involves African-American racial stereotypes, parent company PepsiCo said the more than 100-year-old American muffin and syrup brand “Aunt Jemima” (AuntJemima) will change its name and packaging in June to “Pearl Milling The new name will be “Pearl Milling Company”.
PepsiCo said the Pearl Milling Company, founded in the 19th century, is the originator of American muffin mixes, founded by Chris L. Rutt in 1888; at the Time, Rutt named the product “Old Aunt Jemima” (Old AuntJemima) “; “Old Aunt Jemima” is an 1875 song in which performers would wear blackface, an apron and a turban.
PepsiCo purchased the Pearl Milling Company trademark and name on Feb. 1 of this year, and the new brand is scheduled to be officially announced in June. The new PearlMillingCompany trademark, a 19th century water mill, replaces the Aunt Jemima image, while the red, white and yellow color scheme matches the colors on Aunt Jemima’s old packaging.
The company continued to say that Pearl Milling Company will allocate $1 million (U.S. dollars, the same below) annually to promote the status of African-American women. This is in addition to PepsiCo’s earlier commitment to invest $400 million over five years to enhance the status of African-American communities.
In the past, the packaging and branding of the breakfast brand “Aunt Jemima” has been criticized as a symbol of subjugation of African-American women. In those days, white people in the American South refused to refer to older African-Americans as “Mr.” and “Mrs.” and used the terms “uncle” and “aunt. Aunt” (aunt) as a name, so “Aunt Jemima”, “UncleBen’s” is said to bring out the image of black slaves.
Last May, after the death of African-American man George Floyd, who was “kneed” by a white police officer, a wave of racial affirmative action was launched in the United States. In addition to Food brands such as “Aunt Jemima” and “UncleBen ‘s” needing a facelift, disney has also added disclaimers to classic movies shown on its streaming video service Disney+, warning viewers that they will see “negative portrayals” or “inappropriate treatment of certain people or cultures. inappropriate treatment of certain people or cultures.
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