Recently the mainland social networking sites for Home appliances price increases have been discussed, the past around the Lunar New Year is the prime period for home appliance discount promotions, mainland home appliance companies are always busy playing “price war”, but many netizens responded to this year’s Spring Festival home appliances “up” a sound, a TV salesman in Beijing said: “Now it is not a single enterprise action, the whole industry is up. But he said that the response in the sales side of the fluctuations are not yet large, the raw material side of the increase has been very obvious.
Another TV salesperson pointed out that they are currently more obvious price increases for some low-end products, and there is not much change in the high-end series. For example, a special-priced set that you could buy for 1,400 to 1,500 RMB before would now cost 2,000 RMB, an average increase of several hundred RMB.
And a refrigerator sales staff said: “We now have a few models up, but mainly in the Spring Festival activities, the main several models of the maximum price reduction can reach more than 1,000 yuan, but it is estimated that after the year will rise, more than 5,000 yuan products are estimated to rise more than 500 yuan.
Data monitored by Aowei.com shows that as of December last year, in the mainland online market, the average price of color TV sets was 2,569 yuan, up 27% over the same period last year; the average price of air conditioners was 2,947 yuan, up 19.3% over the same period last year; the average price of washing machines increased by 10.2 percentage points. In the offline market, the average price of color TV sets was RMB 4,717, up 21.5%; the average price of air conditioners was RMB 3,837, up 9%; and the average price of washing machines was also pulled up by the structural growth of drums.
It is understood that from the major familiar mainland integrated home appliance brands to specialize in a particular item of small home appliance companies, have almost successively issued a notice of price increase to dealers. For example, the United States Group price increase notice shows that since February 1 this year, hot water products, kitchen products, operating water products billing prices overall up 4% to 10%.
TCL issued a letter to dealers also clearly put forward the price increase, white power products (refers to products that can replace people’s household chores, such as refrigerators, washing machines, air conditioners, etc.) plans to increase prices across the board, by 5% to 15%.
The price increase will make consumers’ wallets tight, but for the dealers, the price increase is also not small impact. Home appliance dealers Mr. Zhu pointed out that the first quarter of the budget of all aspects of the funds added up to the flow of about 5 million yuan, the purchase price is high, the cost of goods may rise to 6, 7 million yuan, the pressure of short-term capital turnover becomes larger.
Who is the driving force behind this wave of price increases for home appliances? According to the notice of price increase announced by the enterprise, the key reason for the price increase of home appliances is the increase in the price of raw materials. Haier air conditioning before a notice sent to dealers, directly with a few data summarizing the reasons for the price increase, copper rose 30%, iron rose 30%, plastic rose 35%, aluminum rose 37%, stainless steel surged 45%, zinc alloy rose 48%.
Huatai Securities, chief analyst of the home appliance industry Lin Huan Yu analysis, the main reason for the rise in raw materials is the entire supply situation of overseas production capacity, due to the Epidemic, the current production situation overseas has certain constraints, resulting in the entire logistics, supply chain shortages, the shortage of raw materials for home appliances may continue for some Time.
For the time being, Mr. Zhu believes that the price of mainland home appliances may rise more violently after the year.
Recent Comments