Because Google and Facebook are currently producing most of the advertising revenue for news content, News Media Canada has recently joined forces with the national newspaper industry in a campaign called “Disappearing Headlines”. The campaign aims to raise awareness of the challenges faced by media and publishers.
Shen Rongqin, an associate professor at York University in Canada, recently posted on Facebook that “if you were in Canada today and went to a newsstand to buy a newspaper, you would be surprised to find that all the front pages of the newspapers are blank,” except for the name of the newspaper and a small paragraph at the bottom of the paper. A pristine Snow White“.
The Canadian Newspaper Association published a report on its website, mentioning that social media Facebook and search engine Google are effectively monopolizing digital advertising bilaterally, which “gives them an advantage and power in the marketplace.
Shen Rongqin mentioned that “because there is no truth based on facts and no accountability of the government, democracy and the future of the next generation will be harmed. It costs money to produce the truth, but the fact is that Google and Facebook take more than 80% of the digital advertising revenue, but refuse to pay the media for producing news content.
Shen Rongqin said, “The Canadian media unanimously asked Ottawa to follow Australia’s lead and legislate to require the media industry and technology giants to negotiate a fair price for the use of content, such as Google and Facebook refused to cooperate, will be subject to large fines, the important thing is that this solution does not require the government to invest new funds, taxes or fees.
It is reported that Australia passed a bill in December last year, the development of mandatory Facebook, Google and other platforms related to the policy, such as the need to post news must be paid to the media.
Shen Rongqin pointed out that “it costs money to produce the truth, but the fact is that Google and Facebook have taken more than 80% of the digital advertising revenue, but refused to pay the media to produce news content. The result is that countless newspapers have gone bankrupt and hundreds of journalists have lost their jobs, while the tech giants sitting in Silicon Valley continue to reap high profits without accountability.”
Shen Rongqin concludes by suggesting whether Taiwan‘s media has the ability to join forces with Canadian newspapers to launch a social movement and ask the government to work with society at large to conceive a solution to the current media dilemma. He argues that this is also, strictly speaking, a social and democratic dilemma, and therefore appeals to the legislators that it is also Time to hold hearings to brainstorm.
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