In response to the fact that social media Facebook and search engine Google are effectively monopolizing digital advertising bilaterally, giving them an advantage and power in the marketplace, the Canadian Newspaper Association has recently joined forces with the national newspaper industry to conduct a campaign called “Disappearing Headlines,” which aims to raise awareness of the challenges faced by media and publishers.
As the current production of news content, mainly by Google, Facebook to get most of the advertising revenue. Australia passed a bill in December last year to make it mandatory for Facebook, Google and other platforms to pay the media if they need to post news.
Google threatened that if the Australian government does not amend the bill forcing Google to pay media organizations for news content, Google will cut off Australian users from using the search engine service.
Rongqin Shen, an associate professor at York University in Canada, recently mentioned in a Facebook post that “it costs money to produce the truth, but the fact is that Google and Facebook take more than 80% of the digital advertising revenue, but refuse to pay the media for producing news content. The result is that countless newspapers have gone bankrupt, hundreds of journalists have lost their jobs, and the tech giants sitting in Silicon Valley continue to reap high profits without accountability.
If you’re in Canada on the 5th and you go to a newsstand to buy a newspaper, you’ll be surprised to find that all the front pages are blank,” Shen said, “except for the name of the paper and a small paragraph at the bottom of the paper, all the papers are “pure white.
The Canadian media unanimously demanded that Ottawa follow Australia’s lead and legislate a fair price for the use of content between the media and technology giants, and impose a large fine if Google and Facebook refuse to cooperate.
Shen Rongqin also suggested that Taiwan‘s media have the ability to join forces with Canadian newspapers to launch a social movement and ask the government to work with the public to conceive a solution to the current media dilemma.
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