In 2020, why would I advise you to stop aiming for the ultimate user experience?

“We’ve got a product that’s very user friendly.”

“It’s good, but it’s not profitable…”

This is the true portrayal of the psychology of product managers and bosses.

Product is something that is born to be put into the market, the pure pursuit of the ultimate user experience, that is not called a product, that is called charity.

The essence of the product is a direct balance between user needs and the company’s commercial interests of the carrier, commercialization is unavoidable on the way to the product, after all, there is no way to make money, no one will vote for you this product, you and the boss can not live.

So before you make a product, you must want to understand this.

Then the question arises, will the commercialization of the product necessarily destroy the user experience?

Admittedly, all products encounter a series of business requirements that disrupt the user experience during its lifecycle.

For example, the designer has to provide a pop-up window in a prominent location to notify the user to download the app, and in this powerful way to increase the number of app downloads.

But in my opinion, the biggest reason for destroying the user experience is not due to the commercialization of the product, but due to the lack of true understanding of the user by the product designer.

If you know the needs, pain points and usage scenarios of your target users well, you can greatly reduce user resentment by optimizing it.

Even if you don’t necessarily need a pop-up window, which is considered to be “ruining the user experience”, users are willing to stay.

Therefore, if a product wants to be successful, it not only needs to provide good user experience, but also needs the right business model and marketing approach to find the balance between business model and user experience.

So how do you design a product from a business perspective? What competencies need to be acquired?

In-depth understanding of the company’s business model

Teardown of target data based on business models

Think about product design at 3 levels: ecological, scalable, and optimal

rewind (computing)

It may seem complicated, but it’s not really that hard to do, the hard part is not having a big guy to guide and find the right way to learn.