Chinese real estate developer Evergrande, which was revealed to owe more than one trillion dollars in 2020 and had to sell its properties at a big price cut to cash out, is still selling its properties at a big price cut as it enters 2021, although the pressure of debt reduction on its financial statements has been relieved. Evergrande announced on Feb. 1 that it will offer a 25% discount on residential properties for sale throughout China from Feb. 18 to Feb. 29. In addition, Evergrande also gave different degrees of additional discounts in down payment and mortgage to achieve “discount after discount”.
With super discounts and huge welfare policies, Evergrande spread across the country in a very short period of Time and achieved annual sales of 723.3 billion, up 20.3% year-on-year against the market, and returned 653.2 billion, up 38.5% year-on-year, second only to Bi Guiyuan in sales, despite the impact of Epidemic and continuous regulation.
This year, Evergrande launched the policy of “online house purchase”, which is called the PLUS version of 2020, not only lowering the threshold from 5,000 yuan to 3,000 yuan in 2020, but also inspiring people nationwide to become sales agents of Evergrande by recommending others to purchase houses to get multiple commissions.
Evergrande’s latest policy shows that from February 1 to 28, 2021, consumers only need to pay a deposit of RMB 3,000/set for online purchase on the “RV Treasure” platform to subscribe to a set of properties, and they will not only enjoy multiple purchase benefits, but also earn generous commissions and rewards.
On March 31, 2020, Evergrande Group held its 2019 results conference. Hui Kayan, Chairman of the Board of Directors, announced that Evergrande’s annual sales target for 2020 is 650 billion yuan, with an internal target of 800 billion yuan, and aims to exceed one trillion yuan in sales in 2022.
Judging from the momentum of last year’s annual sales of 723.3 billion, Evergrande’s goal of breaking through one trillion yuan in sales in 2022 will soon be realized under the marketing strategy of crazy discount and universal broker.
At the same time, the breakthrough trillion is also the trillion market value of Evergrande system.
Recently, Evergrande subsidiary Evergrande Auto raised 26 billion Hong Kong dollars, which directly doubled the total market value of Evergrande Auto in one day, close to 400 billion Hong Kong dollars; at the end of last year, Evergrande Property was listed, and in two months of listing, the market value of Evergrande Property doubled and once exceeded 200 billion Hong Kong dollars.
Recent Comments