The world’s first super flagship store of the high-end cell phone brand OPPO in Shanghai was rumored to be closed yesterday (31).
The company has been forced to withdraw from the market by huawei and expand its stores by Xiaomi, while OPPO is rumored to have to shrink its physical channels and close its stores this year due to declining profits.
Technology media DoNews reported that the OPPO super flagship store located in the Huaihai Road shopping district in downtown Shanghai, lights out at the end of January, when it opened on Christmas Eve 2017, was the first OPPO super flagship store in the world.
The report points out that OPPO agents on the mainland have been closing stores since 2020, due to the declining profits and rising costs of store revenue.
The outside world believes that the OPPO brand because of the high pricing, so the agents are given a certain amount of subsidy, the agents sell the phone profit is relatively high, but with Xiaomi focus on the offline market, OPPO offline channel is divided, the agent sales are getting lower and lower, the profit is also less and less. Therefore, more and more dealers choose to give up the agent OPPO.
OPPO is responsible for offline internal staff said, this year, offline stores will be a certain contraction, the closure of stores and consolidation is the trend, but will be transferred from offline to online retail upgrade.
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