Google‘s YouTube launched its short video service Shorts in mid-September last year, saying that short videos are “a new way to express yourself in 15 seconds”.
According to an AFP report, challenging Shake TikTok, YouTube Shorts is viewed 3.5 billion times a day. YouTube CEO Susan Wojcicki said in a 2021 outlook letter: “Shorts allows Shorts allows people around the world to watch short videos on YouTube. To date, there are a staggering 3.5 billion daily views of videos on the new player. We’re looking forward to expanding Shorts to more markets this year,” added Wojciechowski.
Google’s YouTube launched Shorts in mid-September last year, calling it “a new way to express yourself in 15 seconds. The new feature will be directly integrated into YouTube’s existing user interface, and is currently only available for testing in India.
It is believed that Google’s new video format is intended to compete with TikTok, which is popular with Gen Z and currently has 700 million users worldwide.
The news does not specify whether the 3.5 billion daily views of Shorts are in India or on a global scale. India is introducing a ban on the use of more than 50 mobile apps from China, including ShakeTok, the source said.
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