The company of Lao Gan Ma, founder of Lao Gan Ma, tao Huabi, has once again been listed by a court as being subject to enforcement for failing to fulfill its legal obligations.
Mainland media quoted eye check news that your mountain in kunming days shenyang real estate development co., LTD., recently added a limit and high consumption, so far, the company has accumulative total 19 times, high consumption is limited due to non-compliance with legal obligation was listed as a faithless person subjected to execution by the court 6 times and implemented a total of 97.57 million yuan (RMB, the same below).
Guishan Tianyang Real Estate Co., Ltd. was founded by Tao’s eldest son, Li Guishan, and a friend in 2012. According to huabang Taoluo’s information on January 1, the company spent more than 400 million yuan on a plot of land in Panlong District of Kunming city to develop the Yunrun Tianyang real estate. It was originally scheduled to deliver houses around the middle of 2015, but so far there are still a large number of sold commercial houses that have not been delivered, and more than 700 owners have to “forcibly” move into the unfinished buildings.
According to one owner, the relationship between Laoganma and Guishan Tianyang was used as a publicity stunt by sales staff six years ago, which led many owners to denounce Laoganma. But in the law li Guishan and Yungrun day Yang real estate and no related litigation, also not in the list of those who have broken promises to be executed.
Tao’s eldest son was caught in the breach, and his second son, Li Miaoxing, who owns 51% of the company and is in charge of Lao Gan Ma, also got the company into trouble.
In 2014, when Tao Huabi was nearly 70 years old, she gave the company to her second son to run it. Since then, Lao Gan Ma’s market share has been shrinking and declining, with frequent management problems.
In 2016, it was revealed that Lao Gan Ma changed the recipe of hot sauce from guizhou chili, which cost 12 yuan to 13 yuan per kilogram (500g), to Henan chili, which cost 7 yuan per kilogram. A large number of consumers complained that laoganma’s taste was becoming less authentic and lost its former taste, which not only led to a sharp decline in laoganma’s sales, but also greatly reduced its brand image and reputation.
At the same time, many entrepreneurs into the chili sauce industry, Lao Gan Ma faced internal and external problems. According to public information, Laoganma’s revenue in 2016 was 4.559 billion yuan, and its performance began to decline in 2017 and 2018, which were 4.447 billion yuan and 4.389 billion yuan respectively.
Faced with this series of problems, Tao Huabi, who is over 70 years old, returned to the mountain. The first thing she did was to re-use Guizhou pepper as raw material, which restored the trust of consumers. The annual revenue of the elderly godmothers reached 5.023 billion yuan, up 14.43% year-on-year.
Lao Gan Ma is a typical family enterprise, adhering to the business principle of “no loans, no equity participation, no financing, no listing”. However, laoganma’s successors have repeatedly made mistakes in investment and a poor management, so laoganma’s future is uncertain.
Through Lao Gan Ma, netizen “Gu Yan” points out a common problem faced by mainland enterprises. He said: “it is really difficult to do a good job of a brand, Lao Gan Ma used to do the tunnel because of the quality and quantity, the material said the tunnel, the cost is relatively high! Her son, on the other hand, is looking for lower costs and higher returns! There are two kinds of tradesmen. One is those who make money by quantity and quality. The second kind of people are those who only look at the present and pursue the maximization of profits.”
Some mainland Netizens said that the mainland should learn from advanced foreign “craftsman ideas”.
“Laughing at the wind and the wind” said: “Most of the second generation of rich in China can not stick to the cause of the previous generation, do well, do fine, stronger and bigger, most of the real estate industry, like Japan, many three generations of families do the same career, career as a life work, really need to learn from others advanced ideas.
Recent Comments