On January 1, BYD auto officially released its brand new LOGO (LOGO), which has been ridiculed by netizens for a long time, and finally replaced.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
BYD auto’s brand new LOGO with simple and smooth metal texture lines, constitute a very “forward” dynamic “BYD. In terms of design, the elliptic boundary is removed, which becomes more open, and the closed space of BYD three letters is opened through letter deformation.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
The move has also sparked heated debate on the Internet. Whether the logo itself looks good or not is a matter of opinion. However, Jiang also noticed an interesting suggestion that BYD should launch a high-end brand.
Speaking of self-owned high-end brands, they started in the field of fuel vehicles, such as geely Lynk & Co and Great Wall WEY. They were hot in the early days, but now? Sales of WEY department are sluggish, and even the 100000 mark is not reached in 2020. Lynk & Co is doing better, but it’s not up to snuff; As for Chery’s star, it’s even worse.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
But even if these front-line leaders are going so hard, other traditional car companies still did not give up high-end, but this time is not aimed at traditional fuel cars, but new energy as an entry point, began to launch their own high-end brands.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Gac Ai ‘an LX
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Baic ARCFOX
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Arashi figure FREE
Looking at the independent high-end new power springing up like bamboo shoots after a spring spring, there are many netizens sigh, when the threshold of high-end becomes so low, anyone can go into a foot, some of which even do not understand the low-end market.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
As a veritable leader in new energy in China, BYD has been the no.1 seller of new energy in China for seven consecutive years. In addition, it is also one of the few auto companies that have truly developed their own three-electric technology. Compared with other self-owned brands, it is more qualified and more confident to pursue high-end brands.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Having said that, one may have to ask: Isn’t BYD’s Dynasty series high-end? In terms of design, there is a highly praised longyan design and a new Chinese character logo; Technically, hybrid technology has been updated to the third generation, the latest blade battery is also gradually popular; On the price, THE PRICE of BYD Tang already exceeded 300 thousand.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
And this year in July, byd’s flagship “Han”, is byd’s high-end temperament to play incitingly, the new car in performance, energy consumption and design and other aspects, have reached a high-end level, with the hard power beyond the same level or joint venture.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
More importantly, consumers have bought into it. Since the Launch of The Han Market, sales have been on the rise, with more than 10,000 yuan sold in the latest Month of November. This has been achieved despite limited production capacity.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
So said, BYD seems to have achieved high-end, but really so? There’s nothing wrong with the Dynasty line being high-end, but when you say BYD is high-end, it’s more controversial. Like the barrel effect, where how much water a bucket can hold depends on its shortest piece of wood, the Dynasty series does not represent byd’s overall image.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
In the eyes of many consumers, byd still relatively low-end brand, a bit radical even think “byd” logo and name are very Low, and the dynasty series models, although hang is byd, but there are still “byd” logo on, at the same time saddled with a heavy historical burden, which hinder the cause of its high-end.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Because “BYD” these three words, also flowing the brand’s past. In its early days, BYD made its fortune mainly on lower-end models, such as the F3, which is still on sale, and even made millions selling cars. Not to the price of 50,000, coupled with its old corolla’s body platform, really pull down the overall level of the brand. In addition, byd qin, E6 and other models, widely used in the online ride-hailing, taxi market, will also make people look down on byd’s brand strength.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
In addition, BYD early design does not go up class, quality problem, reputation is not good and so on black history, also cannot eliminate easily. This is also a common problem for many independent brands, so when they go high-end, they will basically create a new brand and replace it with a brand new logo, so as to get rid of the relatively low-end brand image in the past to the greatest extent.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
In other words, although BYD’s brand image and influence have improved thanks to the rise of the Dynastic series and the brand’s new logo, in the final analysis, it is still difficult to truly associate with high-end brands.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
To truly make its brand high-end, BYD should learn from Great Wall and Geely, set up a new brand, adopt a new brand name and design a new logo. Naturally, the brand also needs to be specific and only do new energy to avoid the chaotic product situation of fuel cars, plug-in hybrids and pure electricity.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
And once BYD wants to go down this road, in addition to the technical level to a higher level, has been criticized by the outside world’s level of marketing, but also to mention. Referring to the three giants in the new power field of self-built cars today, Nextev, Ideal and Xiaopeng, it is inseparable from their excellent brand marketing that they can get their current status.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Wei to ES8
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
The ideal ONE,
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Xiao peng P7
Take BYD Han EV as an example. Many people do not doubt that it can surpass the Model 3 in terms of battery life, configuration cost performance and body size, etc. However, in terms of marketing level, heritage and brand influence, more people believe that They will still take sides with tesla.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
Domestic Model Y
Write in the last
Compared with geely, Changan, Great Wall and other first-tier independent brands, BYD is indeed outstanding in the field of new energy, but traditional fuel cars have always been unable to get up, which is the fundamental reason that currently prevents its brand from becoming bigger and stronger. At this time, it would be a breakthrough if we could give full play to our advantages and re-establish a high-end new energy brand.
Byd finally changed the logo, the use of a new logo, but also lack of a “high-end brand”!
So what do you think will happen if BYD relaunds a premium brand? If you do launch a high-end brand, would you support it? Feel free to join us in the comments section below.
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