The actual crab looks the same, there is no authentic not authentic, the whole market, you can not find an authentic (Yangcheng Lake hairy crab). The actual fact is that you can find a lot of people who are not able to get a good deal on a lot of things.
The actual crab is a very good choice for you. “This message resonated with many people.
The data is most telling. This year, the production of hairy crabs from Yangcheng Lake seine farming is expected to be at 15 million tons, according to the estimate of 3 (3.3 taels, small and medium size) hairy crabs per catty, which is about 9 million.
It is hard to believe that these hairy crabs can meet the demand of more than 500 hairy crab stores in Yangcheng Lake, thousands of stores in 6 towns around the lake with the signboard of “Yangcheng Lake Hairy Crab”. The crab is also available in thousands of retail stores and thousands of farmhouse crab boats claiming to be self-produced and self-sold, and will continue to be available for up to 3 or 4 months of the season. Not to mention the large number of online stores also selling crabs under the name of “Yangcheng Lake”.
The actual fact is that you can find a lot of people who are not sure if they are going to be able to get the job done.
The actual fact is that you will find a lot of people who are not in a position to get a good deal on a lot of these things. If the origin of the sign is strictly, other than all sweep, Yangcheng Lake hairy crab simply can not form the scale of the industry today, but only an expensive local specialty.
The fact is that the Chinese people’s philosophy of survival is reflected in the ambiguity, the truth and the falsity.
True and false
The hairy crab market on Fengyang Road in Yangcheng Lake Town has a total of more than 50 crab stores. The crabs inside are placed in multiple glass tanks according to different sizes and weights, male and female crabs, with labels on them, stating the category, origin, specifications and price.
This market, which was previously exposed to a large number of “bathing crabs”. The company’s main goal is to provide the best possible service to its customers. The crab is said to be the standard for distinguishing a real Yangcheng Lake crab. The actual crab is a very good choice for the people who are looking for a good deal of money.
In the town of Yangcheng Lake, people divide hairy crabs into three categories: lake crabs, pond crabs and foreign crabs, located at the tip of the pyramid is the lake crabs that stay in Yangcheng Lake, raised for six months, which is what we are accustomed to call “authentic Yangcheng Lake hairy crabs.
The crab is raised in a pond on the shore, while in Yangcheng Lake town, the crab is mostly raised by pumping water from Yangcheng Lake and using agricultural techniques to restore the ecology of the lake. The quality is not lost, but the price of a single pond crab is about half of the lake crab for the same size weight.
Some pond crab farmers are very aggrieved by the price difference. The company’s main goal is to provide the best possible service to its customers.
The company’s main business is the development of a new product, the “Yangcheng Lake Crab”, which was awarded a certificate of geographical indication by the Ministry of Agriculture and rural Affairs of the People’s Republic of China, and the extension of the geographical indication protection, including the town of Yangcheng Lake. The company’s main goal is to provide the best possible service to its customers.
The technical specifications given by the industry association in July this year state that only hairy crabs that meet the criteria of origin, water quality, variety and specifications can be called “Yangcheng Lake hairy crabs “The actual crab is a good deal more than just a little. For example, the specifications of female crabs are not less than 125 g and male crabs are not less than 150 g, which is commonly referred to as 2.5 two female crabs and 3 two male crabs.
5 km from this trading market, in the village of Xiaojing, there is a wholesale hairy crab market about 150 meters from the entrance of the village. Here, along with the local pond crabs, there are also half a dozen stalls that specialize in foreign crabs.
The crabs come out day and night, and the harvesting of crabs is also concentrated at night. At two or three o’clock every morning, trucks with license plates from northern Jiangsu and Anhui arrive one after another with a truck full of crabs, and there are no stores with “Yangcheng Lake hairy crab” signs here. The most frequent names are “Jianhu” and “Fine”. The most frequent names are “Jianhu” and “Fine”. According to the crab merchants, these crabs come from Yancheng, Xinghua, Jianghu, Wuhu, Maanshan and other places, Jianghu and Xinghua come the most.
The crab is in demand here before the Mid-Autumn Festival, and to ensure that you get the goods, you have to queue up in the early morning to grab the crab.
The first crop of crabs are not strong enough, some have not yet shed their last shells and are not yet mature, but the market is impatient and demand is blowing up under the stimulation of the festival, and only the foreign, especially northern Jiangsu, hairy crabs listed earlier can meet the supply at this time.
It is in fact very difficult to buy hairy crabs that meet the strict standards of Yangcheng Lake, but they seem to be everywhere on the e-commerce channel.
For example, a gift box of 14 large female crabs on Taobao that says “Yangcheng Lake hairy crabs” is priced at 158 yuan on the 11th of February, much lower than the market price, and although the page shows that it is shipped from Suzhou, the store claims that it is multi-lake farming and shipped from multiple warehouses in Wuxi, Taizhou and Suzhou.
The company’s main goal is to provide the best possible service to its customers.
These practices increase search exposure while also reducing the risk of infringement, difficult for consumers who are implied.
A relatively easy way to tell the difference is the anti-counterfeit buckle issued by the Suzhou Yangcheng Lake hairy crab industry association, which is commonly known as the “ring” by locals. However, there is a subtlety in the ring.
In the trading market on Fengyang Road, the reporter saw that the “rings” are divided into two categories, one is the anti-counterfeit crab buckle supervised by the Suzhou Yangcheng Lake hairy crab industry association, which is placed on a two-dimensional code, which can be scanned to trace the origin, certified as Yangcheng Lake hairy crab.
One type of crab buckle is a homemade brand, similar in appearance to the association’s anti-counterfeit mark, giving the suspicion of counterfeiting, after scanning the same display as a unique code, but traceable to their own stores or companies, displaying a promotional page, some accompanied by an address and telephone.
A boss lady said that almost every house in the market has a similar ring, written with their own brand, mainly to promote their own products. It is difficult to say whether such crab buckles are intended to imitate anti-counterfeiting buckles, but it does increase the difficulty of consumer identification.
This is like riding a white horse may not be a prince, and wearing a ring may not be a Yangcheng Lake hairy crab.
The price gap
Yangcheng Lake hairy crabs became famous in the 1990s, but after that, the area of Yangcheng Lake seine farming went through several reductions in order to protect the drinking water source and reduce pollution.
In 2003, it was compressed from 142,000 mu to 81,000 mu, and in 2016, it was halved from 32,000 mu to 16,000 mu, and all the original seine nets along the lake were dismantled. This directly led to a reduction in lake crab production, which in turn pushed up the price.
The hairy crabs are priced using market conditions, and depending on supply and demand, the price is basically a price a day, and before the Mid-Autumn Festival, the price changes more readily throughout the day.
In the Yangcheng share hairy crab trading market on Fengyang Road, a labeled 3 two female and 4 two male crabs produced from Yangcheng Lake hairy crabs, each priced at 80 yuan, 3.5 two female and 4.5 two male crabs, each 100 yuan. A 4-two male pond crab is marked at 45 yuan.
The local crab farmers recalled to the reporter that the price difference between Yangcheng Lake crab and pond crab was about 10 yuan per pound in the early years, far from half as big as the difference today. However, the price given to the reporter by a lake crab farmer who operates a farmhouse on Lotus Island and produces and sells his own crab is 3 two female crabs with 4 two male crabs, a pair of 100 yuan.
In the past 3 years, the Yangcheng Lake area seine farming hairy crabs in 1300 tons to 1500 tons, this year, despite the 6 towns along the lake to correct the pond crab, the expected total output of 10,000 tons, but the “lake crab is authentic” consumer perception is difficult to change for a while, I’m afraid, the lake crab pond crab price gap is not reduced is proof.
The number of crab flowing into the wholesale market is drowned into a fraction.
The town of Yangcheng Lake, Lotus Island, the original residents of the islanders are almost all in Yangcheng Lake crab farming, in this nearly 7 km long island, gathered hundreds of crab farm agora, self-production and self-sales, crab season weekends, the greatest traffic, the lake crab in short supply, some do team business even to absorb other hairy crabs from outside.
Zhu Jianming operates a crab farm on the island, specializing in familiar business, not going electric and not receiving teams of tourists, even so, the nearly 200 acres of lake hairy crabs are often not enough to sell, said Zhu Yongping, the owner’s wife, their family will be high prices to buy other crab farmers can not sell all the lake crabs. Even if there are individual lake crabs that are not selling, they can be regulated internally in this way, and the amount that comes into the market is naturally limited.
The company’s main business is to provide a wide range of products and services to the market.
There are fewer lake crabs for sale on the market, and things are precious when they are rare, riding on the brand effect, creating a higher profit margin. This is coupled with the affluence of the Suzhou-Shanghai area and higher consumption levels, which attracts foreign crabs to sell for a good price.
The crabs in the wholesale market of 消泾 are sold by the catty, by and large, the price of foreign crabs is 5 yuan/catty lower than the local pond crabs, a foreign crab merchant told the reporter that he pulled the crabs from the field to eliminate Jing, than in the origin of the price increase of 5 to 10 yuan/catty.
The difference between different stores with the same size and origin of crabs is about 2 ~ 5 yuan, but some foreign crabs are not cheap, a 3.5 two male crabs from Dazhong Lake to sell for 75 yuan per catty, this crab merchant surnamed Niu stressed the “quality “.
A rather interesting phenomenon is that in Anhui and northern Jiangsu, large, top quality hairy crabs are expensive and not good, but in Suzhou, there is no shortage of buyers for four or five or even larger crabs, and more people who value quality. Zhu Yongping told reporters that in fact, three or four taels of crabs are the most delicious, but many of her customers prefer large crabs, especially from Guangdong.
Such a mentality migrates to the free circulation market, it is possible to digest the crabs that are not sold in the field, and the larger the specifications, the higher the price and profit.
The reason is not complicated; Suzhou has more business activities and a more developed gift economy. In the slightly less developed economic areas such as northern Jiangsu, hairy crab social is not flourishing, mainly for home consumption, while in Shanghai and southern Jiangsu, hairy crabs become part of the social, sending people, posing for the occasion with higher specification hairy crabs is just in demand.
The crab merchants who can sell out in Suzhou actually need to go through a selection of winners and losers. Even if the wholesale price is low in the origin, it is not unexpected that the price is higher when sent to Suzhou, superimposed on the labor and transportation costs, and the transfer from northern Jiangsu to Suzhou reduces the transportation costs for buyers, which is a cost exchange between the two sides.
On the other hand, both the wholesale market and the trading market, there are two sets of prices, a higher price tag and a lower actual selling price, in the fierce peer competition and bargaining, buyers and sellers can mostly achieve a balance of interests.
In the wholesale market of 消jing village, the foreign crab merchants do not know and do not care how many hairy crabs are sold in the name of “Yangcheng Lake hairy crabs” from their wholesale.
He threw in a few questions: Yangcheng Lake hairy crabs are so many, if someone wants to eat, to one person you tell him no, and then another one also no, Yangcheng Lake hairy crab this brand can still up? If in order to protect the Yangcheng Lake brand, the foreign crab stores off, who will come to this village to rent the house and store here? Will the elderly in the village still have time to drink tea?
At the end he asked: “What is the difference between the pigs in Sichuan and those in Harbin? “
Turning a blind eye to feed
To say that there is no difference is too much to say, but the subtle differences are of little significance, the ingredients to the human experience, which is a combination of dining environment, origin visibility, crab quality, personal taste and consumption capacity aspects.
In terms of taste, a 2018 Jingdong China Hairy Crab Market Consumption Report found a map of hairy crab eaters through sales data, Guangxi people love Yangcheng Lake, Zhejiang people love Luo Ma Lake, Hainan love Panjin… everyone smells good.
But of the 11 hairy crab lakes in the country, why is Yangcheng Lake, with the smallest water area, the most famous and highest sales of hairy crabs? Because it is in affluent Suzhou, the closest to Shanghai, where the live signs are located. Interestingly, in the previous map, the most popular crab purchased online by Shanghai people is the Xinghua crab in northern Jiangsu.
A trend has also emerged that more and more diners are noticing home-grown hairy crabs, and hungry statistics in 2019 show that orders for hairy crabs in Wuhan are 61% of the orders from Wuhan’s doorstep, Liangzi Lake hairy crabs.
It is more important not to buy dead crabs than the word “Yangcheng Lake”.
The people of Suzhou have made the Yangcheng Lake hairy crabs, and the hairy crabs have also fed Suzhou. The biggest value of “Yangcheng Lake hairy crab” GI is the economic benefits of its industry.
The actual fact is that you can find a lot of people who have been in the business for a long time.
When the brand has been up, the regulation is strengthened, this intervention may seem to lag, but the wild growth in the early years if a new term, is “vitality”. The brand is now shifting from brand establishment to brand maintenance, which means the maturity of the ecology.
Yao Shuisheng, a staff member of the Suzhou Yangcheng Lake hairy crab industry association, replied to the Southwind reporter that in 2019, the Yangcheng Lake hairy crab has driven the industrial development of tourism, catering and logistics, creating an economic value of over 20 billion, directly benefiting the crab farmers and fishermen who raise crabs for a living and changing the face of the countryside.
The village of Xiaojing in Yangcheng Lake town is identified by Ali as a hairy crab “Taobao village”, where hundreds of hairy crab online stores are concentrated. The company has a tacit agreement that young people sell crabs, middle-aged people raise crabs, and older people bundle crabs. 6 seconds to bundle a crab is 40 cents income.
In 2019, the total turnover of hairy crabs in the elimination Jing village exceeded 800 million yuan, and only e-commerce sales reached 600 million yuan, with an average daily shipping order of more than 10,000. The crab logistics line promises next-day delivery, and the compressed time and space has inspired a new value for the “crab economy”. The crabs from all over the world are concentrated here, and Suzhou has become the city of choice for hairy crab e-commerce shipments.
Lotus Island, 5 kilometers away from the village of Xiaojing, is home to hundreds of crab farms and farmhouses, and on weekends, the 1,200 parking spaces are tight. The 200 families here are the envy of many crab farmers.
Go 10 kilometers further southeast to Kunshan Bacheng, where “Crab Emperor House” “Crab God Xuan” “Crab Saint House “, 141 crab boats are lined up along the shore of Yangcheng Lake, with signboards higher than one another. At the beginning of the night, neon lights are lit up, and the trance is like Shanghai at night. The place can accommodate more than 20,000 diners at the same time, and dozens of chauffeurs on small wheelbarrows are chatting in twos and threes as they go around, waiting to take orders.
“It’s already the lowest price… business is very bad this year, I can barely keep my money from mid-autumn to now, I’m not even making any money. I’m not making any money,” said Deng Kejin, a foreign crab merchant, in voice negotiations with a difficult customer.
“You really haven’t made any money? ” the reporter asked him, he smiled and said, “or earned. “
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