Yesterday, a “jingdong borrow advertising ” video, in the network. Many netizens admitted after watching it that they were simply disgusted.
The AD described the story as follows:
A migrant worker takes his mother on a plane. Mother was airsick and wanted to throw up. He asked the stewardess if he could open the window. Then the other two passengers began to despise and taunt him of all kinds.
Then the stewardess asked him, Do you need to be upgraded? The upgrade fee is 1280.
Migrant workers took a look at their own Alipay, there are only 53 yuan, it is very difficult to say, no, thank you.
At this time, a suit boss in the back of the man called to the stewardess full of cow spirit: give her up, up the cabin cost by me!
Migrant workers can’t believe it, but still say: this is not good ~
Big boss said to migrant workers, it doesn’t matter, you give me your mobile phone ~
Then big boss a operation, help migrant workers brothers in jingdong apply for 150000 – and then said, heroism of say: “to help you in jingdong to 150000 deposit, later you urgent need money, don’t need to look at the others face! ”
At present, the advertising of some Internet companies is really more distorted than another, constantly refreshing the public’s bottom line.
Before, I kept seeing similar ads on the Internet:
What “with xx borrowing, the more love my girlfriend, what all not afraid. ”
A taxi driver grabbed his mobile phone to download an App for a single mother after her ex-husband refused to pay for her.
XXX yuan “so-and-so, consumption. Then he walked out of the restaurant looking down his nose at anyone. The waiter and the people around him looked envious and asked what it was. ”
…
Among them, there are many well-known enterprises. For example, there is a loan advertisement on 360, which tells the story of ugly men who borrow money to marry stewardesses. There was an AD about a migrant worker lending money to his daughter for a decent birthday.
These are illogical, vulgar and vulgar ads, all have been criticized by netizens.
But these previous lessons did not make JD somewhat restrained, but made a lower thing, it can be said that low out of the horizon.
The evil of such advertisements, of course, is not only to uglify the image of migrant workers and other vulnerable groups, incite class opposition, and corrupt social morality.
More importantly, it is highly likely to be misleading.
Because these ads capture the lower level of people’s need to be recognized, to have face, not to be laughed at, to maintain their self-esteem, can be said to be a targeted hit.
Under such deception, many people at the bottom of the society unknowingly develop the consciousness of excessive consumption, making them into the fresh leek harvested by Internet giants.
For instance in the “jingdong borrow advertising ”, said the boss look, “Wan Yuanri payout minimum 1 9, is not yet a bottle of water to your ”, but the actual, nearly 7% annual interest.
What’s more, 7% is the lowest and the average person does not enjoy it at all. If migrant workers and other low-income groups really want to borrow, the interest rate will be much, much higher.
In other words, it’s a trap, where high interest rates drain the bottom half of the population of any bit of their hard-earned money.
Recently, there has been a heated discussion about the harm that community group-buying does to the survival of the bottom group. In my opinion, this kind of emotion may be exaggerated, and community group-buying really doesn’t need to be beaten to death.
However, this kind of Internet finance, which has seized the human weakness and harvested the leeks at the bottom, is the real enemy for the survival of the bottom group.
Its bad consequences do not lie in this, it will cause the bottom from the material to the spirit of the total occupation, leading to a series of social problems.
What will happen to those who borrow too much, spend too much, and end up unable to pay their bills?
Some of them may be desperate, become each hidden in our society has “bomb ”.
In “explosive ” at the same time, also blowing the other innocent people are sky-high.
Just like the nanny who racked her brains for money in the hangzhou nanny arson case.
So for unscrupulous ads such as jd.com borrowing money, there are a variety of jokes on the Internet.
But I can’t laugh!
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