According to Tencent News, today, DDT’s community e-commerce company Orange Heart Yousei announced the launch of the Orange Heart Small Shop strategy. From now on, all store owners who have their own small community stores of more than 20 square meters and are located in a district with 1,000 households can apply to become a cooperative head in the small program “store cooperation” entrance of the “Orange Heart Youselect head end”.
It is reported that the company will provide a series of online and offline services to the cooperative head of “Orange Heart Small Shop”, including: improving sales revenue, providing peace of mind after-sales, collocation of explosive, special products, commodity subsidies to help, opening support, business support, customer coverage support, professional team support and other initiatives.
At present, Orange Heart Preferred has been in Chongqing, Hubei, Zhejiang, Sichuan, Jiangxi five provinces and cities to test the water “Orange Heart Preferred small store”.
Drip
In June this year, the drop began to test the water in Chengdu “Orange Heart Preferred” business, mainly below the market price of the second product, attracting a large number of head of station, mainly through the WeChat group to spread and promote the day’s low-priced goods. According to Drip, similar to new projects such as errands and freight, Orange Heart Preferred is also one of Drip’s attempts to explore the needs of users in the post-epidemic era.
In September this year, the independent App of “Orange Heart Preferred”, a community group purchase project of Drip, was officially launched, and users were required to select a pick-up point after entering the App in order to make purchases, and after purchasing goods, they could pick them up at 16:00 on the following day.
On November 3, Drip CEO Cheng Wei announced that he would not set a cap on the investment of his community e-commerce business, Orange Heart Preferred, and strive to take the first place in the market.
On November 25, Drip made a series of personnel adjustments to Orange Heart Preferred and Little Orange Car Service. The adjustments include: Liu Yang, general manager of Xiaogangyu car and the person in charge of car service products, was transferred to the Orange Heart Yousei business unit as the person in charge of product experience and user and mall operations.
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