In an interview with Kyodo News, Volvo Cars Japan (Tokyo) President Martin Persson said, “I personally think that the proportion of Volvo’s electric vehicle (EV) sales in the Japanese market will reach 25 to 50 percent” by 2025. The company’s first EV will go on sale in Japan next year.
Payson emphasized that “Japan is still a bit behind, but the wave of electrification will come. He points to the importance of government subsidies for car purchases and the expansion of charging facilities in order to popularize EVs, saying that “if we can enrich that, it could be close to 50 percent (of EV sales).
In addition, he said, “Volvo’s core value is safety,” explaining that in the development of EVs, measures such as shock absorption and placing batteries, which are at risk of catching fire in the event of an accident, in the center of the vehicle have been taken.
Volvo is enhancing the plug-in hybrid vehicle (PHV), which can be driven as an electric vehicle for a distance of about 50 kilometers. I don’t think customers who have experienced a PHV will go back to (gasoline or other) engine-powered cars,” Payson said.
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