A photo of China Life promoting the death of a customer who was awarded 1.2 million RMB went viral. (Photo source: Internet)
Employees of the Communist Party’s state-owned China Life Insurance Company paraded through the streets smiling as they publicized a case in which a customer was awarded 1.2 million yuan (RMB) for his death. The relevant photos circulated on the Internet sparked controversy, and the company publicly apologized afterwards. However, some netizens pointed out that such publicity is actually quite common in mainland China.
A photo of China Life promoting claims has recently been circulating on social media. The photo shows two staff members dressed in formal attire and wearing China Life ribbons walking down the street with smiles on their faces, holding a sign that reads “Mr. Zhang×× was awarded 1,200,000 yuan for his accidental death.
In front of the sign, there were other employees holding an enlarged China Life claim form, marked in red with “1,200,000 yuan”. It is suspected that there are other employees following behind, and there are also people holding their cell phones next to them to take pictures.
The photo of the claim form is blurred and it is impossible to see which branch of China Life it is.
The photo was reported by the mainland media and has attracted continuous attention. Some have ridiculed China Life’s “funeral celebration”, turning the legal claim into a business marketing exercise and promoting the death claim as a “lottery win”.
The mainland media quoted lawyers as saying that such publicity not only violates the privacy rights of the deceased’s family and is suspected of a crime, but also hurts the feelings of relatives and violates the social conscience.
On May 7, the Chongqing branch of China Life apologized publicly for the incident and removed the branch manager from his post.
However, some netizens pointed out that the aforementioned practice has been the “routine operation” of the mainland insurance industry.
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