Seeing his son being welcomed by many Chinese people, Meyer, who has long been honed to be very shrewd in the business world, naturally would not give up this treasure trove. The promotion of the new book became an opportunity. Last summer, she had a presence in China in the name of promoting her new book, giving a round of media interviews.
Elon Musk’s mother, Meyer Musk, has quietly opened another of her personal Chinese social media accounts, with the famous model and nutritionist choosing Xiaohongshu this time.
The chic old lady, who is 73 years old this year, posted two videos in a row after she joined the site on April 20.
The first video is about introducing herself and saying hello to her Chinese fans. She introduced herself in English saying she had many stories she wanted to share, such as moving to New York soon to start a new life, and emphasized twice that she was 73 years old and that “I have three children and 12 grandchildren, so I have to make plans to make sure I have time to spend with them.”
Meyer-Musk said she was happy to open a Chinese social media account and “hopes to go to China sooner rather than later and really likes the country.”
Interestingly, though, she did not explicitly mention Xiaohongshu by name, as many other foreign celebrities who are on the site do.
But in fact, looking at the current Chinese social media platforms, Xiaohongshu is probably the most suitable one for this old lady who loves fashion and is well versed in nutrition (she reportedly has two master’s degrees in nutrition) to be featured on.
Whether it’s a sense of fashion beyond her age, nutrition tips, or maintenance strategies, this old lady is good at what she does and is very close to the platform’s user preferences.
But instead of sharing these tips, Meyer first posted a video to introduce her new book, which was released in China last year.
Perhaps to coincide with World Book Day on April 23, in the second video posted on April 22, Meyer holds the original English version of her new book, Life by Me (original title: A WomanMakes a Plan: Advice for a Lifetime of Adventure, Beauty, andSuccess) and began introducing the book to fans.
The autobiography, published in China last June, was packaged to look like a success book, and Meyer’s presence in China was raised during the book’s promotion.
In just a few days, Meyer quickly gained 92,000 followers on Little Red Book, as well as 55,000 likes and favorites.
And the comments below the post are also very small red book.
There are compliments on her “beauty at this age” and expressions of “admiration for her attitude towards life”.
There are die-hard fans who have read “Life by Me” three times and put the book on their desks as a constant reminder, while others feel that Meyer is a true KOL.
Like many of the comments under bloggers who don’t show their lifestyles, there are also many fans who are begging for links to her clothes.
There were also very enthusiastic fans who, out of concern for the old lady’s health, suggested that she could see a Chinese doctor.
There were also people running for English listening.
But given Tesla’s recent situation in China and the mother-son relationship between Meyer and Musk, there were also users who unsurprisingly discussed Tesla in the comments section. It seems a bit skewed.
For most users, of course, Meyer carries one label: “mother of the world’s richest man. For them, that means she probably holds the antidote to parenting anxiety for the majority of Chinese parents.
Some left comments asking “How to give birth togenius?”, while others suggested that the book could be called “A Day in the Life of a Heroic Mother”.
Others felt that the book was good enough to read, and that the content did not fit our country very well.
In fact, not only is not in line with our country, the Musk family’s experience in general families really can not experience.
The public information is that Meyer was born in Canada in 1948 and grew up in Pretoria, the capital of South Africa. 15 years old when the modeling agency tapped into the modeling industry, 20 years old was elected “Miss South Africa”, became a popular teenage idol.
When she was young, Meyer was tough enough on herself. Although still in her adolescence, she showed amazing self-discipline in order to maintain her modeling figure, and at the same time, because she was worried about being called a vase, she studied while modeling and enrolled in the University of Pretoria, the largest university in South Africa, and graduated from the nutrition program at the age of 22.
She married Errol Musk the year she graduated and had three children three years after their marriage, with Elon Musk being the oldest. During this time Meyer continued to squeeze in further education and received her master’s degree in nutrition at the age of 25.
At 31 Meyer divorced and started a dietitian business, devoting all of her time outside of child care to her work. It wasn’t until 1989, when Musk graduated from high school and decided to study in Canada, that Meyer also decided to give up her career in South Africa to start from scratch in Canada. It is said that she bought a computer for Musk, who had shown a talent for programming since childhood, just after making her second bucket of money in Canada, and encouraged Musk, who later dropped out of Stanford, to start a business in Silicon Valley, and used her own savings to pay her son’s office rent.
Then came the story of Meyer, who at 50 moved from Canada to San Francisco, closer to her children, to restart a third career. In the US she still continues her career as a model and nutritionist, shooting various magazines, doing endorsements, appearing in Beyonce’s music videos, publishing books, lecturing and speaking around as a senior nutritionist …… until now.
Meyer Musk endorses Virgin Atlantic
This process has also seen Musk go from being a college student to a successful entrepreneur, founding such well-known companies as PayPal, SpaceX and Tesla, and becoming the richest person in the world with over $200 billion in assets in January of this year.
Obviously, initially Meyer’s popularity in China still came mainly from his son Musk. But this popularity brought business opportunities that Meyer would not miss. Seeing his son being welcomed by many Chinese people, Meyer, who has long been shrewd in the business world, naturally won’t give up this piece of treasure.
The promotion of her new book became an opportunity. Last summer, she had a presence in China in the name of promoting her book, giving a round of media interviews and participating in a high-profile forum with a strong feminist message.
At the time, she also said, “We will come to China as soon as the plane is cleared. The U.S. has been in an embargo period since March and we’re still making plans, and I’ll definitely be coming to visit the Tesla Shanghai factory, which is really exciting for me.”
It was also in June of last year that Meyer officially greeted Chinese netizens on Weibo – her first social media account in China.
After that, though, her Weibo basically became a bulletin board for new book events, with basically nothing original to share, and later comments tended to be in the forties or so.
This time, Xiaohongshu didn’t put much effort in any official account to do PR for this entry, but only in an “annual book planting list” released on World Book Day, using Meyer’s action of reading new books as a typical case to prove that “Xiaohongshu has become a new position for book content planting”.
For Chinese social media today, Meyer fits the profile of a “quality internet celebrity” – a celebrity mother, a legend, a feminist icon, and a new novel on the market.
But really being a “quality internet personality” depends on the content and the quality of communication with fans.
For now, however, Meyer may not be as serious about exploring the opportunities of China’s new social platforms as creators who have moved from foreign platforms to new domestic platforms like Xiaohongshu, where they frequently update, produce localized content and interact with their fans. Since she posted her second video on April 22, Meyer hasn’t updated Xiaohongshu for more than a week now. Perhaps because she was busy with her career, she also didn’t reply to any of the thousands of comments under the two videos.
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