United Network reported that the mainland May 1 Golden Week is coming before the Taiwan Trade Center (Foreign Trade Association) Shanghai Representative Office and city’super Shanghai Xingye Taikoo Hui stores to launch the “Taiwan Food Arts and Culture Food Festival”. city’super The director of food retail business department, Zhang Jialin said, many consumers in Shanghai are asking, “When will Taiwan pineapple enter ah?
The “Taiwan Food Arts and Culture Festival” will last until May 19, which is also the first Taiwan product promotion event held in Shanghai this year.
Zhang Jialin said, city’super will hold about 19 various activities a year. The event introduced more than 100 kinds of popular local Taiwanese products, including: Taiwanese noodles, sauces, curd, snacks, beer and beverages, frozen foods, as well as fruits such as honey chimes, lotus fog, Sakka and guavas.
Zhang Jialin stressed that a special feature of this Taiwan Food Arts and Culture Festival is that the promotion is more focused on the brand, not just the goods themselves.
The event also invited celebrity chef Huang Da-zhou, who has been actively promoting the teaching of Taiwanese cuisine in Kunshan in recent years, to cook Taiwan’s “Erlu Seafood Pork Soup”, Wanluan Pork Feet, Bamboo Rice Cake and Pepper Cake with Taiwanese ingredients and sauces on site for local media in Shanghai to taste.
The chief representative of Taiwan Trade Center Shanghai Representative Office, Mr. Chang Chih-Shen, pointed out that city’super is a high-end supermarket, and Taiwanese products in mainland China should take the exquisite brand route.
He believes that no matter how cross-strait relations change, the image of Taiwan should be continuously exposed for high-end consumers in order to help the long-term development of Taiwanese goods in the mainland market.
Zhang Jialin said that so far have not felt the current cross-strait relations for the promotion of Taiwan’s goods in Shanghai what the actual impact, but is the preliminary high cost of shipping, can not grab the container, for city’super to introduce all kinds of Taiwan food, goods impact is relatively large.
Zhang Jialin said, but there are many Shanghai consumers in the past this period has been asking, “Taiwan pineapple when into ah?”
He said, in the past in City’super a Taiwan honey pineapple can be sold to RMB 68 yuan (about NT $ 290), a production season can be sold about RMB 400,000 to 600,000 yuan.
However, the mainland at the end of February to repeatedly intercepted quarantine pests as a reason, March 1 has been suspended from Taiwan pineapple imports.
Cross-strait (Taiwan) agricultural creation association director Tsai Han-ming long time to assist Taiwan fruit in Shanghai sales, he pointed out that Taiwan’s best-selling fruit in Shanghai is basically pineapple, Aiwen mango and pineapple Sakai, last year alone in Shanghai Taiwan’s pineapple sales of more than NT 100 million yuan.
Due to the end of June after the pineapple season into the end, Zhang Hanming expected that Taiwan’s pineapple this year should have no opportunity to sell to Shanghai.
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