Brave’s official website posted an article stating that Chrome (Google’s browser) is the least private browser ever. The picture shows cell phones and laptops with Google’s website.
Google recently announced that it is removing support for third-party cookies (or “cookies”) and that it will not propose new technologies to track individual users. However, Google’s new technology “Federated Learning of Cohorts” (FLoC) algorithm has attracted more controversy.
Compared to traditional cookies that leave a user’s browsing footprint on the Internet, FLoC classifies users according to their interests, and those with common preferences are grouped together to ensure that their privacy is protected. But Peter Snyder, a senior privacy researcher at browser company Brave, said, “The worst aspect of FLoC is that it fundamentally compromises users’ privacy under the guise of maintaining it.”
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Browser companies including Brave, Vivaldi, DuckDuckGo and others have announced that none of their products will use FLoC technology based on “privacy protection. privacy browser ever.” Because through the use of FLoC “machine learning” tracking, users will still be placed precise ads by Google, but with less privacy concerns of cookies. Experts analyze that through YouTube and Google’s search services, Google can still continue to collect first-hand data from users, and may also create new privacy issues.
One of the most interesting issues is that “browser fingerprinting” (Browser Fingerprinting) is more easily tracked and locked. Browser Fingerprinting refers to a lot of discrete information collected from a user’s browser, which creates a unique and stable identifier for that user’s browser, just like a unique fingerprint for each person, including: browser type and version, operating system, screen size, screen resolution, time zone, language, font, user agent, and so on. If a user’s browser uses FLoC technology, it will be easier for trackers to assemble a unique fingerprint for them, which advertisers can use to target, analyze people’s Internet habits, develop personalized advertising, and also continuous tracking.
According to the news review website “Vox” reported that more than half of Google’s advertising revenue comes from the search engine; Google’s use of FLoC technology will not only not be affected by the ban on cookies, but may make the information provided by Google more valuable. The UK Competition and Markets Authority (CMA) has expressed a similar view: the abolition of cookies will only further strengthen Google’s market position and is therefore conducting an antitrust investigation into Google.
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