A few years ago, “eating” culture was very popular among the public, and the Internet was full of many eating bloggers and big appetite. Until August last year, “CCTV” named criticism of “eating” live hosts waste of food and misleading consumption, major film and television platforms have taken action to stop these phenomena, many of the relevant categories of well-known accounts were also taken down.
In the aftermath, many food bloggers who sell themselves as “king of appetite” have been restrained. However, a kind of drinking as the theme of the “massive drink broadcast video” but slowly emerged, some bloggers even drink a large bottle of liquor in one breath. Some experts say, compared to eating broadcast, drinking addictive and more harmful, with “drinking broadcast” to earn traffic is undoubtedly “life for money”.
In most of the “massive drink broadcast” films, the blogger seems to share a variety of food, the table is full of skewers, seafood, etc., only to see the blogger eat a few mouthfuls of food, suddenly put on a “forgot what” expression, think for a moment and then “suddenly realized” take out the bottle of wine, and then a drink and finished. However, some bloggers did not use the meal as a “cover”, but directly drink, and some even launched a drinking challenge.
On the surface is the “eating broadcast”, but the actual drinking. (Online image)
The bottom of the video is labeled “This act is risky, please do not imitate it easily”. (Online image)
Many netizens left comments in the comments section of the video, not only marveling at the blogger’s drinking capacity, but also worrying about the blogger’s health, saying that drinking should not be treated as a performance. In fact, some websites have deliberately labeled similar drinking videos with “the behavior is risky, please do not easily imitate”, but no further regulation has been made.
Previously, a media report on “eating podcasts” revealed that some bloggers used editing to record their videos in order to create the illusion of being able to eat. Likewise, the “drinking” video was also edited, as the bloggers did not show shots of them drinking wine, which was questioned by netizens as “fake drinking”, and some even suggested that the wine in the film was fake, including replacing white wine with soda water, mixing whiskey with Iced tea and so on. In order to make netizens believe that it is real wine, many bloggers use “ignition” to verify the authenticity, including the use of paper towels into the wine wet and then lit, or ignite while drinking the wine in the glass, or the mouth of the wine sprayed out to ignite.
In fact, drinking films do attract viewers to tune in, and films containing words like drinking and sparring have a significantly higher airtime than other films. In order to pursue new tricks, some bloggers have invented the “squeeze” drinking method, that is, squeezing a plastic bottle with one hand so that they can finish a bottle of wine instantly, or pouring several liters of wine into a large wine glass and challenging them to finish it in one gulp, or sucking up a bottle of dipotou with their nose.
In order to convince netizens that the wine is real, many bloggers verify its authenticity by “lighting it on fire”. (Online photo)
Some bloggers have invented the “squeeze” method of drinking, which involves squeezing a plastic bottle with one hand so that they can finish a bottle of wine instantly. (Online photo)
Films of women drinking are more likely to attract viewers. (Online photo)
A blogger vomits when she can’t handle the alcohol. (Online photo)
The public perception is that women are generally not good drinkers and do not drink often. Therefore, once a woman can drink wine as water, or even drink several bottles of wine in one breath, it can arouse the curiosity of viewers and attract traffic more easily.
For the online eating broadcast drinking broadcast film, Huilongguan Hospital alcohol and drug dependence ward director Yang Kebing pointed out that wine is easily addictive, and the damage of drinking is often chronic long-term, so drinking broadcast is more harmful than eating broadcast. If the “drinking” blogger releases 4 or 5 videos every week, such a high frequency of drinking, and the formation of a regular drinking, is undoubtedly “life for money”.
Yang Kebing revealed that after drinking addiction, a person’s mood can become very unstable, and his or her personality can even change, or suffer from emotional disorders, depression or alcohol dementia. She believes that the bloggers who “drink and broadcast” should think about their personal health, while the film and television platforms have the responsibility to supervise the release of relevant films and not to make money from the black heart.
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