For political purposes, the Chinese Communist Party authorities have pulled the highly anticipated “Lord of the Rings” from the schedule and replaced it with a red movie pushed by the Chinese Communist Party. Some fans sarcastically said, “A bad movie is always a bad movie” and “Taking away the gold from the sand won’t make it shine.” (Web screenshot)
It is suspected that the much-anticipated re-release of the Lord of the Rings trilogy was suddenly withdrawn from mainland cinemas due to the strong push for red movies, leaving many fans feeling devastated, while the first day box office of many red movies officially pushed was zero. Some fans sarcastically: “bad movies are always bad movies”, “take away the gold the sand will not shine”.
On March 12 this year, the American science fiction movie “Avatar” was re-released on the mainland, and the weekend re-release box office broke 100 million RMB, and the single day box office and box office share were better than domestic films, ranking first. Then the Lord of the Rings trilogy was also announced for re-release in mainland China.
Then, “The Lord of the Rings” trilogy on the re-release scheduled to return to mainland cinemas in the form of a new 4K version for the 20th anniversary. The schedule are: “The Lord of the Rings 1: The Lord of the Rings reappears” on April 9, “The Lord of the Rings 2: The Two Towers” on April 16, “The Lord of the Rings 3: The Return of the King” on April 23, all three have IMAX versions.
This spans 20 years of film history classic, is the most Oscar-winning series of films in the history of the film, so far has a large number of loyal fans, although it is a re-release, in the country still made waves. Many fans said: apply for three consecutive screenings, you can stay in the cinema all day.
But in recent days, many fans who have been waiting for a long time to book tickets online found that they could not find the film’s schedule, a search to learn that “The Lord of the Rings” on April 1 to withdraw the news. Many netizens are thus disappointed and puzzled.
“I just went to see it on Ticketmaster and it’s really not available. I was so happy to prepare for the lottery, I just wanted to see The Lord of the Rings! Now it’s a war movie instead? Really not so much bar so screwed up, too disappointing.”
“Last night, I was up until two o’clock writing materials, but now I’m ready to study about buying tickets, but I found that I can’t find a place to buy tickets. A search, good guys, withdrawn from the file. How to say, really count the number of fingers a month, suddenly gone!”
“I just wanted to buy tickets, but I found that I couldn’t find them, I cried!” “My happy April is gone, and I don’t want to go to the cinema to contribute to the box office on May 1!”
(Screenshot)
“A bad movie is always a bad movie.”
With the withdrawal of “The Lord of the Rings”, theaters were replaced by the re-release and re-release of “The Battle of the Hundred Regiments”, “Little Soldier Zhang Ga”, “Shangganling”, “Mine War”, “Red Army of Women”, “Nanchang Uprising”, etc., which made many fans angry: “Why are you pulling the film?
“Why did they pull the movie? Why? You have nothing to do with Lord of the Rings by releasing your red movies! What’s wrong with you? Why should we give way for this? I’ve been waiting for a month. 2021 movies can’t beat movies from a decade ago. You don’t want to reflect on your own reasons, you want to exclude other movies? What’s the point of hiding the bell? I’m sorry I won’t watch any of them!”
“X’s, speechless, patriotic films and science fiction films have a conflict ？？？？？”
More V mocks red movies: “The Lord of the Rings is pulled from the schedule and re-released as a war movie. Share a hot knowledge: take away the gold the sand will not shine!”
There are also netizens who said, “Those who have to rely on excellent films to give way to the top of the domestic film is not standing up, bad films will always be bad films, not gold will never be gold, will not be removed because the light of gold, scrap metal will shine.”
(Screenshot)
(Screenshot)
Many red movies have zero first-day box office
There are obvious political factors in the CCP’s strong push for red movies. This year marks the 100th anniversary of the founding of the Chinese Communist Party. The Communist Party’s National Film Bureau reportedly recently issued a Notice ordering theaters to show at least two officially designated red movies per week from April 1 to December to coincide with the authorities’ propaganda activities. Some theaters are showing no less than five shows per week and are organizing screenings in rural areas, urban communities and campuses.
On April 1, eight red films were reportedly screened in mainland theaters, including the “anti-U.S. aid to North Korea” film “Kongo Chuan”, as well as “The Hundred Regiment War”, “Shangganling”, “Mine War”, “Little Soldier Zhang Ga”, “The Red Army of Women”, “Nanchang Uprising” and “Red Sun”.
The vast majority of the red movies strongly promoted by the CPC Film Bureau are old movies from the last century. (Web Image)
Among them, all six are old movies from the last century, except for “Vajrachuan” and “The Hundred Regiment War”. However, on the first day of the re-release, according to the mainland media, except for “Kongo River” and “The Hundred Regiment War” which made some gains at the box office, the rest of the re-release movies basically did not make any money at the box office. On the second day, only two films, “Kongo River” and “The Hundred Regiment War,” remained in the box office, while the remaining six films were also missing.
(Web screenshot)
Some mainland netizens also said the reason for the withdrawal of “The Lord of the Rings”: “All went to see “The Lord of the Rings”, let others face where to put!” “The re-release of 86 “Journey to the West” has more people than the one who saw “King Kong Chuan”!”
According to Radio Free Asia, government propaganda departments in Fujian, Guangdong and other places have recently issued a document following the central government, urging local governments to organize people to watch so-called classic red movies. Fujian businessman Lin Minqing, on the other hand, said that he does not go to see officially designated movies regardless of official propaganda, “Basically, people I know inside don’t even watch TV, and many wealthy families don’t even watch TV dramas anymore. This (red film) can only be borne by private cinemas themselves. 5 screenings a week, should this cost be borne by the cinema itself?”
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