Usually when we buy goods online, we always look at the product reviews first. Reviews are one of the most important criteria for many people to judge whether a product is good or bad. However, you may not know that some of the many positive reviews of goods are hired “professional reviewer” brush to come, and even this has given rise to an industry known as “professional bad reviewer”, using the psychology of merchants care about the evaluation, fictitious bad reviews, malicious extortion.
Recently, the Guangdong police uncovered a case shows that the “professional reviewer” not only malicious claims to the business, but also through the formation of a “counterfeit refund learning group”, teaching the methods and “techniques” to extort business The “form” and so on, gang crime. What is going on?
The suspects do not give money on bad reviews from high school contact malicious claims
Mr. Zeng in an e-commerce platform to open an online store selling outdoor sports supplies, last year, he suddenly received a call from a customer, saying that the basketball bought in his store is a fake, asking for compensation.
Mr. Zeng: I said how much do you want to pay, he opened a 300 yuan, I said I can not afford to pay, he said you do not deal with? Well, you wait. The phone said to engage our store, generally this situation we are a big thing to make it small, small things to nothing. We pay a hundred or eighty dollars even, I was 188 yuan that day to deal with the.
A business and professional bad reviewer chat screenshot (picture from the network)
Guangzhou Nansha police then received the e-commerce platform a number of stores reported that they were malicious claims extortion. According to the police, the shopkeepers at first did not become suspicious of one or two claims to buy counterfeit goods to claim compensation, but found that the same type of items in a short period of Time by a large number of bad reviews and complaints, began to find something wrong.
The police, based on clues provided by the e-commerce platform, locked the suspect in a vocational college in Jiangxi, a first-year specialist in big data technology and applications Zhangmou. Zhang said that he began to come into contact with the malicious claims method in 2019. Claims will generally give priority to fruits and other goods with a short shelf Life and easy to decay, and achieve the purpose of the claim through PS pictures. “Upon arrival, the fruit is taken out so that the photo, choose this picture where bad, use the software to synthesize the two pictures. For example, you arrive 4, must be bad more than 3 before a good refund.”
Recruiting downline, a year to develop apprentices more than 400 only “worship fee” illegal profits of more than 300,000
Guangzhou Nansha Branch police, a criminal gang hidden behind the chapter, they first recruit counterfeiters, and then teach criminal methods, and then organize these people to go hunting target stores, extortion and blackmail money.
After investigation, they are more techniques, the first is relatively simple, just go directly to say that the goods have some problems, directly said to give money. For example, the store over the scope of business, there are three no products, there are some of the industry’s latest out of the standard even the merchants themselves do not know, to a variety of reasons to extort business.
According to the Ministry of Public Security, the criminal gang led by Zhang Mou has a total of more than 30 members of the backbone, and continue to recruit school students, idle social workers to develop a downline, the formation of network associations “big pig group”. Kwong Lei introduced, the people involved in the case in Guangdong, Jiangxi, Henan and other 12 provinces, of which more than 90% are “after 00”.
“Reconnaissance found that the youngest 15 years old, the oldest is 25 years old. Based on junior high school to college just graduated this age group, many are school students, the purchasing power is not high, buy the goods are not too expensive. Finally they must talk to the merchant, the first may ask for 388 or 488 yuan, the merchant will also go with these people to grind, and finally may grind to 188 or 288 yuan, there may be some cheaper price of goods on 88 yuan. As students have little income, they earn a month through this way four or five hundred dollars, living expenses may be enough, the most easily attracted by this.”
Police investigation found that the chapter is not satisfied with a single “porcelain” business. They will be this “porcelain set” made into a tutorial, while distributing ads to recruit “downline”, teaching methods and techniques, illegal profits much faster than direct claims to the shop. A year to develop a total of more than 400 “apprentices”, only “worship fees” on the illegal profits of more than 300,000 yuan.
The police said that his advertisement was issued to receive apprentices, there is a worship fee, ranging from 588 to 1288 yuan, there are several levels, the late teaching things are different. The minimum of 588 yuan to receive an apprentice, to receive 10 on more than 5,000 yuan.
A number of online stores encounter professional bad assessor experts: if necessary, you can use the “reverse preservation”
According to the official media, this kind of case is not a case, many online store owners reflect that they have been in contact with the “professional bad reviewer”.
The shopkeeper: he means that if we do not give him compensation, or do not give him money, he will shoot more orders, and then industrial and commercial complaints, their number should be quite a few, at least in our shop shot orders on more than 10 single, the total amount is three or four thousand dollars.
The police, who have investigated such cases many times, said that the “professional bad reviewer” is endless, and eventually can evolve into a gang of reasons, is that they seized the business willing to “pay for the matter” psychology.
The police said that the businessmen feel to pay to settle this matter, do not let them affect their normal business. The other is the involvement of the industrial and commercial sector, the period of handling the case is relatively long, the industrial and commercial sector will require the goods off the shelves, the merchants can not afford to go through the legal process, so the compensation, up to more than ten times have.
In the opinion of Zhu Wei, a member of the expert committee of the China Consumers Association, the phenomenon of “online shopping bumper stickers” occurs from time to time, how to identify which is the real evaluation of consumers, which is malicious bad reviews itself is difficult. “You wanted to take this place well, the results of a tube to worry about hurting some of the real will of poor consumer evaluation rights, including the right to bad reviews, and even the right to very harsh criticism, which is the natural right of consumers. In law enforcement or to identify it, this is a relatively large difficulty.”
Zhu Wei suggested that businesses in the usual good product quality management at the same time, if you encounter “professional bad reviewer” extortion, be sure to save the evidence. If necessary, you can use the “reverse preservation”.
Zhu Wei: He may come to you by way of a third person, but also may say some very subtle words, let you take the initiative to raise these issues, in fact, they are doing the bureau. This situation to save the relevant chain of evidence, and actively defend their rights, constitute a crime to report the crime according to law, does not constitute a crime can be filed a lawsuit. Now to Taobao for example, I can to a certain extent to the court to file a reverse preservation, to a certain extent do not allow you to me again to file a complaint, this is the legal system is now an innovation.
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