Nike is the largest sponsor of Chinese soccer, the picture shows the Chinese national men’s soccer team that started training on the 21st, also all wear Nike jerseys.
Foreign companies refuse to use Xinjiang cotton in China triggered a storm of boycott, the world’s largest sports brand Nike is also locked. But relative to the artists to take a stand boycott, Chinese sports so far quiet, because Nike is the largest sponsor for a long Time, if the rash termination of the contract, but seriously hurt themselves.
China’s boycott refuses to use the Xinjiang cotton foreign trade furore into the fourth day, in the face of strong demand from netizens to cancel the contract with Nike, the two giants of the Chinese sports world: the Chinese Basketball Association, the Chinese Football Association so far quiet.
“Football News” official microblogging this morning once posted an article that the Xinjiang cotton incident broke out, the CFA and the professional league preparatory group is highly concerned, and urgently held an internal meeting on the matter, the Nike in the cotton raw material selection of wrongdoing expressed condemnation.
The report also said that for Nike’s wrongdoing, both the CFA and the professional league preparatory group, will retain the right to further deal with the Nike contract.
After the report came out, patriotic netizens suddenly showed exuberance, that the CFA and Nike will not be far from the termination of the contract, and turned to ask the Chinese Basketball Association to take a stand, but also said that the pressure is now on the body of Yao Ming, chairman of the Basketball Association.
Unexpectedly, the official microblogging site of “Football News” quietly withdrew the report soon after. The Chinese Football Association remains silent.
Nike has been a long-time sponsor of the Chinese sports scene, and is said to be sitting on half of it. As previously reported by Chinese media, including Soccer Daily, Sina Sports and qq.com, Nike renewed its 10-year contract with the Chinese Super League in 2018, with cash plus product sponsorship amounting to 3 billion yuan (about $450 million); the Chinese national soccer team also signed a 12-year contract of 1 billion yuan (about $150 million) with Nike in 2015.
Nike is now not a sponsor of the Chinese professional basketball CBA, but in 2018 also signed a 10-year sponsorship deal with the Chinese Basketball Association, the amount of which has so far remained a secret, and the Chinese national basketball team all wear Nike jerseys.
Nike is more than just a Gold owner to the Chinese basketball world. nike sits on a huge basketball resource, China wants to train players, or communicate with the NBA, but also to Nike for help.
In addition, on January 8, 2020, Nike and China Athletics Association early renewal of 12-year contract, the latter so far also did not take a position on the Xinjiang cotton incident.
Most of China’s popular professional basketball and professional soccer stars are endorsing Nike. Yesterday CBA Liaoning vs Jilin, Chinese netizens were fixated on Liaoning’s main star Guo Allen to see if he would refuse to wear Nike sneakers to make a statement, and as a result Guo Allen did not make an appearance from start to finish, sparking debate after the game.
A number of Chinese sports media today coincided to round up for Guo Allen, arguing that if Guo Allen terminates his contract, he may go against the decision of the basketball association; if he does not terminate his contract and continues to wear Nike on the court, he will be criticized by netizens and the media all over the place, how to do it is not possible.
Many self-published media and implied that the sports world is different from the entertainment world, the basketball association, the football association to make such a major decision, must first obtain the consent of the big brother behind: the Chinese State General Administration of Sports.
Basketball Herald reporter Mai Suifeng also stressed: “You think it’s just a pair of shoes, an endorsement, but in fact there are too many things to deal with behind the scenes. It’s not realistic to expect individuals to come forward and take on everything, it’s better to be more forgiving to the players involved, everyone is waiting for the attitude of their superiors.”
Sina Sports today analyzed that the protective clause that the CFA signed with Nike at the time was not sufficient for the CFA. If the CFA’s legal expertise was sufficient, would it still need to consider itself to pay Nike huge compensation at this moment?
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