On March 24, the Communist Party’s “Central Committee of the Communist Youth League” microblogging account published an intensive article, rehashing a statement issued six months ago by Swedish fashion brand H&M against human rights persecution in Xinjiang, “No Xinjiang cotton”. The major e-commerce companies have taken down the brand.
On March 25, the Chinese Communist Party official media again released a “name” article, pointing out that in addition to H&M, Nike (NIKE), UNIQLO (UNIQLO), Adidas (Adidas), GAP, FILA, New Balance, ZARA and Under Armour and other International brands have previously issued statements “rejecting Xinjiang cotton”.
The Chinese Communist Party’s official media not only incited the public to boycott the brand, but also forced the brands’ celebrity spokespersons to announce the termination of cooperation. According to our reporter incomplete statistics, on March 25, at least 50 celebrity artists announced the termination of contracts with brands, including mainland artists Yang Mi, Diligaba, Deng Lun, Zhang Yixing, Huang Xuan, Song Xi, Yi Yang, Liu Haoran, Wang Yibo, Tan Songyun, Song Yanfei, Gulina Za, Liu Yifei, Bai Jingting and so on.
In addition, Hong Kong artists Eason Chan, Timothy Chan, Yang Ying (Angelababy), Wang Jiaer, Taiwanese artists Ouyang Nana, Peng Yu Yan, Xu Guanghan, Zhang Junning, etc. have announced that they have “cut the seat” with the endorsed brands.
Some netizens flirted with the idea that March 25 was “the day mainland artists canceled their contracts with brands” and mocked: “It is recommended that licking communist artists go to the mainland to wear limited edition sneakers made of copycats, unique in the world.” “It’s hilarious that the RMB really smells good to lick communist artists, who have cut international big brand sports goods; if you have the ability, you all wear ‘Li Ning’ sneakers, and then burn all the international sports brands you bought in the past!” “The CCP is all about choosing sides; do you want to form a group to visit the Xinjiang concentration camps!”
In recent years, the Chinese Communist Party has escalated its ideological control, and mainland celebrities are under strict control of the Chinese Communist Party, so it is understandable that they have cooperated with the officials to quickly “cut off” from the brands. Netizens find this unbelievable. Others, however, believe it is simply profit-driven, fearful of losing the opportunity to make money in China.
Hong Kong’s Apple Daily previously quoted sources as saying that the Communist Party’s General Administration of Film had issued a notice in April last year asking major platforms and film companies to refrain from using Hong Kong and Taiwan artists who had not made political statements, and that participating artists had to sign a “10-year guarantee of correct thinking” political review clause, and that they would have to pay compensation if they broke the contract.
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