The 19.9 yuan special price photo into the store, the actual consumption of 13444 yuan out, and is the spot network loan, college students in the “Yan domain East costume photography” of Xiao Li The encounter can be described as the most realistic portrayal of the current photo market. A few days ago, this civil lawsuit, the Hongkou District Court ruling, the original four contracts between the business and consumers to lift three, the female students paid 90% of the cost was ordered to return.
It seems to be independent consumption, there is no compulsory or fraudulent situation, but behind it is a set of soft and strong recommendation. As adults, why were they led to spend a hundred times their budget in a short period of Time? What kind of “softly and softly” did they experience? If it were you, would you be able to withstand this test?
The answer is here.
01
Play temptation card: 299 yuan into the store after a variety of upgrades
In the short video platform, the reporter found Xiao Li, and her classmate Xiaoda was initially induced by the short video ads. Now, the special price of 19.9 yuan for “Yan domain Oriental costume photography” has ended, but the company has launched another advertising campaign of 299 yuan for costume art photos. The company has launched another advertising campaign for 299 yuan to take ancient art photos. Just scan the QR code in the link below the video, you can immediately add customer service for details.
Customer service, this 299 yuan package offer is amazing. Not only does it include “1 set of theme clothing in the courtesy area”, “1 set of theme clothing in the Xiaoxiang area”, and “1 set of theme clothing in the Xiaoxiang area”. “Xiaoxiang District theme clothing 1 set”, “provide 2 sets of luxury makeup service ” and other 11 services. At the same time, customer service also made a special commitment: “no hidden consumption and mandatory consumption”.
“Not satisfied with no mandatory consumption, but also a gift to you. “Customer service” Mingyu “said with conviction.
According to the introduction of “Ming Yu”, as long as the purchase of 299 yuan package, the reporter can get a full range of satisfaction in makeup, styling, shooting, post and other aspects, nearly worry-free The company’s main goal is to provide a comprehensive range of services and services.
However, soon after arriving at the store, the reporter was told that this idea was just an illusion.
On February 24, according to the appointment, the reporter came to the “Yan domain Oriental costume photography” in Hongkou District CITIC Plaza, a young girl took over A young girl took over from “Mingyu” and entertained the reporter who entered the store for the first time. If “Mingyu” was praising the 299 yuan package, the sales girl was exposing the shortcomings of the 299 yuan package.
She first told the reporter that the 299 yuan package is very limited clothing options by showing photos of clothing, and took out a roll of tattered posters and a palm-sized album, “the normal two sets of words almost 120 shots, you 299 yuan two sets of only 3 (negative), is certainly less The purchase of a negative to 110 yuan. “
After some padding, the girl turned, began to sell a new set of programs: plus 700 yuan, you can send 2 sets of clothing worth 398 yuan, 10 fine-tuned negatives, and upgrade the album.
Seeing that the reporter was not moved, she promised again that she could upgrade the poster and put herself in the reporter’s shoes: “When you make up, you enter that scene, it may be out of control. Think about it, shoot a set of clothes to use 2 hours, two sets on 4 hours, shooting is also very tired, just take 3 photos? “
This rhetoric was said over and over again by the girl. After a standoff of 37 minutes, the reporter was able to successfully leave the store with the purchase of only 299 yuan package.
02
Playing the emotion card: only leave 3, photography teacher for nothing
I thought the topic of “insufficient negatives” would end here, however, in the shooting and selection stage, the reporter found that the booking stage of lobbying, only the beginning.
Seems to confirm the words of the sales girl, in the photo shooting process, the photographer for the reporter tirelessly arranged for each shape embroidered handkerchief, pipa, tea bowls, tables and chairs, incense bags, pens and ink and more than a dozen groups of props, a total of hundreds of shots.
Sure enough, the third time into the store, responsible for assisting the reporter to select the film sales brother, once again, the problem of insufficient negatives laid out, this time, in the selection of film sales mouth, if you do not add money to buy negatives, not only the reporter for nothing, the photographer also for nothing.
Immediately after, it is necessary to delete these photos one by one.
“This is not even like ah? ” “You have a high vision, I see many are very good. “
Almost in the reporter deleted each photo, the selection of the film sales are expressing regret. In the sales staff nearly 20 times to discourage, the reporter will delete photos to 6.
Seeing the reporter almost finished deleting the photos. The selection of the sale of some urgent, he no longer just express regret, but and the reporter talked about the price. He took the initiative to propose that the original price of 130 yuan a book of fine photos, to 100 yuan a price to sell to the reporter. And persuaded the reporter to consider more about the photographer’s payment: “Look at you will be deleted, after all, this is the famous photographer shot ah. “
The reporter remained unmoved.
“3 is really too little. ” said the film selection boy. “You choose two more, you did not come for nothing, the photography teacher did not shoot for nothing. Just 3 more, it’s only 300 yuan. “
Seeing that the reporter does not compromise, the selection consultant again lowered the price and proposed that if the reporter added 300 yuan, he would not only give all the remaining negatives to the reporter, but also help the reporter to include the photos in the book: “This is really for the sake of the photography teacher, or the photography teacher shot for nothing. “
Eventually, in the “photography teacher for nothing” the pressure of the emotional card, there is no desire to shoot portraits of the reporter, and spent 200 yuan to buy 2 photos.
03
Play the cycle card: 28 yuan to shoot again, you get 299 package
What the reporter did not expect is that, not long after the shooting and selection of the film, the reporter again received a message from customer service. This time, the customer service gave a and small Li, Xiaoda into the store nearly the same preferential figures: 28 yuan.
For this 28 yuan, customer service “Ming Yu” so explained, only pay 28 yuan, you can buy a The “Yan domain Oriental costume photography” for the 3.8 Goddess Day activities “admission ticket “. The money is not a deposit, not a ticket, more like a deposit, as long as the store to participate in the activities, “Yan domain Oriental costume photography” will be returned to the full amount of 28 yuan.
This activity claims to provide consumers with six gifts. The most attractive point is that a minimum of 299 yuan can be taken in costume photo shoot, while the store can be given gifts such as Gold beauty stick, ion beauty stick.
In other words, once the reporter spent another 28 yuan to buy the so-called “admission ticket”, then a new round of highly recommended cycle will start again.
04
Play the forced card: it is difficult to get out of the door of the photography store without spending money
Perhaps some people say that female students and journalists can not resist spending money because the attitude is not firm enough, in order to verify this idea, the reporter contacted through the shake to a special price of 299 yuan to sell the same ancient style photography store “jasmine blossom ancient costume photography “I want to experience what happens if you are determined not to spend money.
This time into the store, the reporter was full of sales to stay in the store for more than 40 minutes, in a whole round of eight rounds of “just to see” after, only successfully get out.
The first thing you need to do is to get a good idea of what you are getting into. The male salesman in charge of receiving reporters, quickly showed the reporter the 299 yuan package is not enough, the store can choose from 299 package of adult clothing only 8 sets, and the package does not include electronic negatives, “If you add the negative, the book is 100 yuan a, into the plate is 80 yuan a. “
Male sales to the reporter threw a new shooting program, shoot 4 sets of clothing, it costs 2500 yuan. In order to avoid misunderstanding, the reporter again stressed, just to see, to go back and friends to discuss before deciding.
The male salesman turned the conversation around and said he could ask the leadership to apply for a more favorable price. Not long after, a long-haired female sales sat in front of the reporter. The female sales forcefully suggested that the reporter, give up the idea of talking to friends and set it down today. “Today your first time in the store, the discount is relatively large, your next visit, this discount quota is not available. “
The female sales wrote down a series of numbers on a piece of white paper – “Jasmine area clothing a set of 888 yuan, new area clothing a set of 2088 yuan… … and crossed out a number 1088 yuan. Said as long as the reservation on the spot, she will be this set according to the store example price calculated a total of 3,776 yuan package to the reporter at a price of 1088 yuan.
“If you and your friends come, you won’t get this offer. “
“Are you not going to shoot because your friend is not going to shoot? ”
“You call your friend. “
In the next 10 minutes or so, female sales 3 times ignored the reporter’s desire to end the topic and leave the store idea, began repeatedly lobbying.
More than 10 minutes later, found that the reporter still want to go, female sales open a new strategy – price reduction: “Today’s price, I give to you two people shoot okay? A person on a few hundred dollars. ” “Let’s say, this price let you a person shoot 2 sets of clothes, you will set? “
Three rounds of price reductions, the reporter insisted on leaving, female sales and proposed, let the reporter pay a certain deposit before leaving the store. “This money is not a deposit, can be returned. “
“I really just came to see. “Finally, in order to be able to successfully leave the store, the reporter simply got up and walked to the door. Right at the door, the saleswoman was still stressing to the reporter: “You won’t have this price the next time you come. “
It is worth mentioning that although the male and female sales in order to retain the reporter, before and after four times to lower the offer, but the initial attraction to the reporter into the store 299 yuan package, but no one mentioned again.
05
Reporter’s note: you think the “low price”, but the other side of the “attraction”
“If it is not an unannounced visit, I must have paid out. “This is every time out of the photography company, a reporter who has never had the will to take portraits from the heart of the emotion.
A set of data, can fully explain, the reporter encountered what kind of temptation.
In the “Yan domain Oriental costume photography”, the preliminary sales and the reporter’s communication length of 37 minutes. During the period, the sales at least four times to emphasize the 299 yuan package there is a serious shortage, just add 700 yuan, you can enjoy the original price of 2226 yuan service. In order to convince the reporter, the sales adjusted the discount package 1 time.
After the selection of the film, sales and journalists communicate for more than 40 minutes. During nearly 20 times to discourage the reporter to delete behavior, 2 times to reduce prices, 3 times to play the “photography teacher for nothing” emotional card.
In the “Jasmine Blossom costume photography”, 2 sales consultants have ignored the reporter 8 times “Just want to see” the idea, 4 times to adjust the price, only for the reporter to be able to pay on the spot.
Whether in the “Oriental costume photography” or ” Jasmine Blossom Costume Photography”, the 299 yuan package designed to require consumers to enter the store 3 times, spending a total of 5 to 6 hours, and ultimately only get 3 to 5 photos, in the process, there are about 2 hours, need to accept sales one-on-one or even multi-on-one lobbying.
It can be said that from the moment they try to take portraits at a low price, consumers fall into the operator’s carefully designed “persuasion” marketing scheme, and eventually will be forced to spend $1000! The first sales girl said that the so-called special package is just to The first sales girl said, the so-called special package, but is only to “low price to attract traffic”.
The first girl said that the process of selecting the film was left for nearly 6 hours, so she was physically and mentally exhausted and had to compromise. According to data from the Hongkou Consumer Protection Commission, there were more than 40 similar consumer disputes at the “Yanwei Oriental Costume Photography”.
As a consumer, in the face of such a “special”, how many rounds can you insist?
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