The free small dish of beef at Haidilao’s buffet counter will only be available for a fee, it is feared. The Daily Economic News reported that 31 Haidilao stores in Shanghai are piloting the free small dish beef for vegetarian meat, offering a new plant protein product called “Flavor Mate” that looks similar to beef dices.
Chinese netizens have complained on social media platforms that “I’m crying because Haidilao has lost its beef meat” and “the tomato Soup without beef meat on the side dishes table seems to have lost its soul”.
Haidilao’s latest financial report predicts that net profit for fiscal 2020 will drop by about 90% compared to that of fiscal 2019. Consumers questioned the shrinkage of free small dishes, fearing that it was a consideration to reduce losses.
Blue Whale Finance reported that Haidilao said that the switch to “taste mate” was to reduce waste. The reason is that many customers use the beef dices as a main dish and take them in unlimited quantities, which causes waste.
The Daily Economic News reported that the beef diced from the dessert counter was removed from the menu and served separately for about 50g per serving at RMB 0.8.
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