Do not move, you have been surrounded by the atmosphere group

The itinerary trajectory of the close contacts has been played out by Chinese netizens. And playing cards, manicure, eating hot pot, shopping bars in Chengdu confirmed girls compared to the Life of workers in Beijing, really boring. After this battle, the people of Chengdu with a rich nightlife, and also Beijing social animal science a foreign word: the

Atmosphere group.

The Chengdu girl ran 4 bars in one night, because her job is the atmosphere group. As the name implies, this is a job employed by the bar, mainly responsible for warming up the atmosphere at night, some will also incidentally promote wine.

Here are some of the requirements for the bar atmosphere team.

–Pretend to be a guest, a few beautiful women playing together at a table, driving the atmosphere. Dress fashionable and generous, can become the scenery of the bar, the best can drink, love to play and crazy people priority.

–18-27 years old beautiful, fashionable, like bubble bar beauty, height 160 above. A few beautiful women at a table can play up and drive the atmosphere.

—Good-looking, can dress up, love to play, you can. Be good and obedient, on Time to work. Do not disturb if you are a big shot or a big lady. MM know how to active atmosphere can relax the conditions, the formal field, downstairs is the Public Security Bureau, we do not have to worry about ……

So I advise all of you 007 on the dance floor to keep your eyes open, and you dance with the Coyote disco girl, may just be in the paid bounce.

Of course, it is no wonder that the people of Beijing do not know what is the atmosphere group.

Our 280-pound editor-in-chief was crashing into the office with a bag of Qingfeng buns when he heard us talking and asked.

What’s a bar?

02

In fact, the atmosphere group has long been infiltrated into our lives, everywhere.

Two days ago, a very critical thinker asked a thought-provoking question.

What is the origin of the group of people sitting in Starbucks with their laptops?

The segment quickly went viral in the online world. Starbucks China was quick to respond, announcing the immediate recruitment of an official atmosphere team, and incidentally, promoting recent events.

So far, the #StarbucksAtmosphereGroup microblogging topic has been read by 240 million people and has 24,000 comments.

In fact, the Starbucks Atmosphere Group has existed for a long time, but the segment only brought the mysterious organization to the surface.

As early as in the years of mass entrepreneurship and innovation, some people have summarized several characteristics of the Starbucks atmosphere group.

Using Xiaomi phones, wearing Vancl T-shirts, full of disruptive business models.

The circle of friends are all CEOs and CTOs, and there are countless people who are concerned about the fruit shells of Zhihu.

BAT pattern is clear in the chest, 36 Krypton must read every day.

Zhang Xiaolong greedy anger like a Family treasure, Li factory director of the heart of the journey at your fingertips.

Such people, in general, can not afford to buy a house in Beijing, and 1.5 million people squeeze the subway every day.

A cup of coffee, talk and laugh, successful people atmosphere pull full, this good thing can only be in Starbucks.

It is reasonable to speculate that

Starbucks is also responsible for the fact that the vacancy rate of Beijing’s office buildings has hit a 10-year high this year.

03

Starbucks’ position as the top brand in the beverage industry’s atmosphere group has met with a strong rival in the past two years – a host of Netflix milk tea stores.

At the beginning of December, Changsha net red milk tea brand Cha Yan Yuexue opened its first store in Wuhan.

Wuhan in winter, the cold wind whooshing, but also can not stop the atmosphere of the group to the long queue to 8 hours away, scalping price speculation to 500 yuan a cup.

Changsha enthusiastic citizens can not bear to see, have a trick.

Buy a high-speed rail ticket from Wuhan to Changsha, more than an hour each way. In Changsha, the tea color want to buy a few cups to buy a few cups, drink by the way to eat some flavored shrimp, stinky tofu, Hunan cuisine, and then pack a few cups back. The whole trip is about 5-6 hours, and does not cost a few hundred dollars. Come back to see, others are still lining up.

Changsha people’s good intentions or the heart to receive, in the milk tea store queue of people, do not necessarily want to drink milk tea.

There is a WeChat screenshot circulating online, a WeChat group called “Wuhan’s latest part-time job group”, someone sent a recruitment message: “Tomorrow, from 10 a.m. to 1 p.m., we’ll have to go to the next level.

Tomorrow from 10 am to 1 am, Huangpu Road car rail station D exit collection, milk tea filling field 3 hours 40 yuan.

Huangpu Road car rail station, which happens to be the closest station to the tea face.

Hourly rate of 13 yuan, not enough money for a cup of milk tea, Wuhan people live in deep water.

In response to this rumor, the official response of the Cha Yan Yue color: the news is not true, the police have been called to deal with.

It is comparable to the words that Xiao Si threw out when he was accused of sexually harassing a male Writer.

It is a complete rumor, has been handed over to lawyers to deal with.

Tea Yan Yue color in the end whether there is no atmosphere group for the moment, but its counterparts, Guangzhou MOLE CHHA milk tea store atmosphere group on the gang.

Nandu reporter found through undercover, the milk tea store in the opening day, a total of more than 90 people hired the atmosphere group, queuing for 10 hours, each receiving 90 yuan.

It is said that MOLE CHHA milk tea in the butt atmosphere group, to each person issued a joint token: a lucky dice.

As long as the dice are shown at the checkout, the cashier will understand, sweep a penny, and you will get a cup of milk tea.

The atmosphere of the queue is fired up, and the image of Netflix is erected.

Easily hundreds of thousands of dollars in franchise fees, is the goal of these net stores to harvest.

So, you think that the atmosphere group is working for the net red store, in fact, the net red store can not be separated from the atmosphere group.

04

Some people have tasted the sweetness of the atmosphere group, and some people have tasted the bitterness of the atmosphere group.

Last year there was a young entrepreneur in Shenzhen, ate the atmosphere of the group’s big loss. He found a Weibo beauty vlogger, @ZhangYuhan, who belongs to Weibo’s head MCN agency, Bee Group Culture, to promote his business.

With more than 3.8 million followers, more than 1 million plays, and an average of more than 1,000 comments, the beautiful Ms. Zhang’s beautiful data made the young entrepreneurial guy, who was not deeply involved in the world, snap his fingers right away.

It is decided to be her!

The guy also confidently analyzed, even if the water of microblogging traffic is relatively large, but also can not resist the base is large ah.

Never thought that Ms. Zhang’s water, is the level of the water.

After the release of the vlog with goods, there are more than 3 million views, a water of praise in the comments section.

Arranged! Receive the coupon! Order!

The guy saw that the heart could not help but a burst of joy, thought fishing for a low version of Vea.

So finally, how many people went to buy something from the guy’s store?

0.

No mistake, it is 0.

The people who are shouting in the comments to buy buy buy buy are some of the atmosphere group who are just shouting without action.

The guy who was flooded with water in order to go and bee swarm tear, by the way, touched the old bottom of the traffic industry, and got an amazing conclusion.

Ms. Zhang microblogging the same size of the amount of transfer comments praise, only need to spend 3,500 yuan, you can help you to arrange the lively atmosphere clear.

And how much did he give the swarm?

50,000 yuan.

3500 – 50000,3500,50000.

1300% profit.

This reminds me of a passage from Capital.

Once there is a proper profit, capital is emboldened. If there is a 10% profit, it is guaranteed to be used everywhere …… With a 300% profit, it dares to commit any crime. Even risk hanging the head.

It seems not without reason that capital is frantically ramping up the Internet economy.

Not to mention the netizens of Weibo, the hot popularity of many flow stars is also supported by the atmosphere group.

DT Finance has done a microblogging live powder rate statistics, often dominating the hot search of those few data, may be posted for everyone to see:.

Cai Xukun, 11.9%

Yi Yang Qianxi, 13%

Wang Yibo, 22%

The actual fact is that you can find a lot of people who are not able to get a good deal on a lot of things.

……

05

Now, the main force of the online atmosphere group, all flocked to a new battlefield: the live broadcast room.

Not to mention how many of those who placed orders for crawfish, wool sweaters, sugar water bird’s nest are TOEs, this year’s Double Eleven, Tieling Queen of the Universe Li Xueqin was shaken by the atmosphere group.

She was invited to participate in a platform a technology products with goods live, 3.11 million viewers, the atmosphere directly to the climax.

But what Li Xueqin didn’t know was that most of those interacting with her enthusiastically were fake robots.

According to a staff member who participated in the entire live broadcast.

At the end of the day, out of the 3.11 million viewers, less than 110,000 were real, and the rest of the viewership was paid for.

Li Xueqin chattered for hours to the screen, saying “I want to get married” “I am very ordinary”, “the end of the universe is the Iron Range “.

Behind the screen in front of her were 3 million people who were not alive.

The whole thing is a modern Chinese version of “The Uproar”.

A chill ran down my back when I thought about it.

My colleague, Huang Ahua, from the fourth northeastern province, did not leave work today to pack up his things to run.

I asked him what he was going to do, he refused to say. After a few questions, he told me mysteriously.

An actress arrives in Beijing tomorrow morning, and the agency is looking for a few pickups at the airport the afternoon before.

But the requirement to provide eight consecutive weeks of nucleic acid …… not to say, I went to earn an extra money.