The launch of the 5G version of the iPhone has put Apple (Apple) at the top of the global smartphone maker rankings for the first Time in five years, bucking the trend against the backdrop of an overall slowdown in cell phone sales during the new crown Epidemic.
Apple sold nearly 80 million phones during the last three months of 2020 following the launch of the iphone 12, making it the world’s largest smartphone maker for the first time since 2016, according to research firm Goldner (Gartner).
huawei (Huawei) fell sharply in the rankings, with U.S. government sanctions causing its smartphone sales to fall 41 percent in the fourth quarter of last year. The U.S. move to keep Huawei phones from pre-installing Google apps affected the company’s market share, sending it to fifth place in the global rankings, falling below rivals Xiaomi and OPPO, also from China.
According to Goldner, this is the first time since 2013 – when Huawei ranked behind BlackBerry and Sony – that Huawei has encountered a failure to rank among the world’s top four smartphone makers. quarter.
For the full year 2020, Huawei, which agreed to sell its low-end smartphone brand Honor last November, fell to third place, below Apple. Huawei’s full-year sales fell by nearly a quarter.
Apple sales rose 15 percent in the fourth quarter, indicating the company benefited from the “upgrade supercycle” triggered by millions of consumers looking forward to new 5G phones, said Annette Zimmerman, chief analyst at Goldner Apple.
She said the momentum is likely to continue through the first quarter of 2021, which includes Chinese New Year, and even later in the year, as Apple sales grow as the market recovers.
The new iPhones have helped offset an overall decline in smartphone sales. for the full year 2020, global smartphone sales fell 12 percent to 1.35 billion units, but only 5 percent in the final quarter to 385 million units. The decline in consumer confidence was attributed to the spread of the new crown epidemic and the resulting global supply chain disruptions.
Samsung’s sales fell 12 percent in the fourth quarter and 15 percent for the year as Chinese brands like OPPO, Xiaomi and Vivo grabbed their share of the mid-range market, while Apple dominated the high-end market.
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