The Australian parliament is about to force Google and Facebook to pay fairly for quoted content through legislation, and Google has already reached agreements and made concessions with media outlets one after another.
According to Reuters, the Australian government plans to pass legislation that allows the government to appoint an arbitrator to set the fees Google needs to pay for quoting content in the event of a disagreement between Google and the media, independent Internet analyst Paul Budde believes that the Australian media, these media and a company with such a strong negotiation, there is no way to get so much money.
Google in Australia after learning that the legislation, in 2020 with seven small local media companies, related websites, as well as a local newspaper contract, the 15th of this month and the West 7 media group (Seven West Media) reached an annual agreement of 30 million Australian dollars, 17 and then with the 9 entertainment holding company (Nine Entertainment The agreement was reached with Nine Entertainment Co Holdings on the 17th, also at an annual cost of 30 million Australian dollars.
Australia’s Finance Minister Josh Frydenberg welcomed Google’s move and said that the media industry could work out a fair and generous deal with Google on its own, and that the legislation was working, but he also said that the Australian side would not let Google’s concessions reduce the strength of the bill; there is already news that the law will officially go into effect next week at the earliest.
At present, there are still many large communication media in Australia have not yet finalized with Google to pay for the quoted content, while Facebook is not seen to make any agreement, the negotiation work is still in progress.
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