The “chicken child” in the school district house: study for the rise of housing prices

The old broken small sold 320,000 / flat, three days soared a million, poor performance triggered a plunge in housing prices …… school district housing is giving birth to more and more bizarre phenomenon. Recently, Beijing, Shanghai, Shenzhen and other places school district room ushered in a new round of crazy, school district room in the flow of Time after time has become the most solid “hard currency”, everyone The most important thing is that you have to be able to get the most out of the house. The actual fact is that you can find a lot of people who are not able to get a lot of money from the internet. The actual “chicken child”. Behind the sky-high school houses, is anxiety, is helpless

The couplets posted on the door of every house are written “Golden Rank”, near 12:00 p.m., the neighborhood is still lit up, and every household is fighting for the college entrance examination …… This is the plot of the TV series “Little Joy”.

The drama Shuxiang Ya Yuan is a neighborhood where many senior students and Parents gather, and it is also a famous local “Mengmu plate”. Every September before the start of the school year, Shuxiang Ya Yuan will be crowded, the agent said, half of the community to move out, and half of the community to move in, a day just to look at the room there are one hundred and eighty people, the Ugandan can not line up.

The fire of the school district house makes every owner worth a lot of money. The play Song Qian is a chicken child mother, is also a large owner of the book of elegant court, before the price spike, she bought five sets of houses in the book of elegant court, after the divorce took four sets of their own, a set of self-occupied, three sets of rentals, the annual rental income of more than 500,000. In her opinion, choosing a school district house like Shuxiang Ya Yuan is not simply renting or buying a house, but grabbing educational resources.

The bridge in the TV drama looks a little pompous, but in real Life it is frequently staged. The school district house is like a huge iron-sucking stone that draws together those parents of chicken children who share the same educational philosophy. They either form a partnership in small groups of three or five people, or gather in communities of tens or hundreds of people, and how to improve their children’s performance is almost the only topic they talk about.

The powerful energy of group chicken children has changed a lot, some children’s grades have soared, some schools have become famous, and some communities have been crowned “Mengmu plate”. It has become a unanimous “neighborhood of choice” for parents of chicken children. The company’s main goal is to keep the price of the house. The way to “push the price of housing”.

For the sake of school district housing: chicken children, and chicken school

The Yanlord West Suburban Garden in Qingpu, Shanghai, is not a well-known “Mengmu plate”, but the neighborhood is famous for its chicken children atmosphere in the region. On weekends, only blond foreign children can be seen, and few Chinese children can be seen. The reason is simple: Chinese children’s extracurricular time is always filled with various interest classes and tutorials, so they don’t have much time to play freely in the neighborhood.

Qin Lu is the owner of this neighborhood and chose to buy a house in Qingpu because she liked the house on the one hand, and on the other hand, there are many high-quality private schools in Qingpu district, which fits Qin Lu’s planned path of private Education for her children. And it was a surprise to her that the owners were united in chicken children.

Qin Lu told Time Finance that at first she was not a parent who advocated chicken children, but after two consecutive failed attempts to reach the first tier of private kindergartens, she realized that she was the one who was holding her child back. “I completely woke up to the fact that I want chicken children. “Qin Lu joined the community’s chicken child group, vowing to make improving her child’s performance a top priority.

The community-based group of chicken children is more efficient than expected, and the owners’ different social identities become an advantage. They have a clear division of labor, with owners who hold educational resources responsible for inviting famous subject teachers to tutor their children, owners who are familiar with institutions of higher education inviting professional overseas higher education experts to give lectures from time to time, and owners who are responsible for organizing reading sessions and community speech contests.

In addition, since the location of the district is not central enough and there is a lack of quality educational institutions nearby, the owners have taken it upon themselves to form a group to invite Xuezhi to open a store in Vanke Sky City across the street from the district, and act as an intermediary to continuously promote the negotiations between Xuezhi and Vanke Sky City.

In 2020, Shanghai’s private schools will change to a lottery system, so if the children of Yanlord Xijiao Garden owners do not get into the private school of their choice, they will be forced to attend the corresponding public school “Cai Xiao”. The owners decided to “join together” and “vote” for the school. The owners decided that they wanted to “chicken school” together.

They proposed to the school to put the children of Yanlord West Suburban Garden in the same class. At the same time, the owners thought that the school was lacking in teachers and proposed the idea of re-recruiting good teachers for the school. In the end, the school refused to share the classes based on the principle of fairness, but the owners recruited excellent teachers for the school with their own resources to “re-blood” the school. They even shouted “five years”. They even shouted the slogan “five years to raise the standard of the school”.

In Hangzhou, more than 100 kilometers away from Shanghai, Wen Ding Yuan, the “Mengmu plate”, is a household name, and the story of the owners’ chicken and children has been widely circulated for more than ten years.

At first, there were no outstanding schools around Wendingyuan, but there were many Alibaba elites and educated people among the owners of Wendingyuan, and the early “tiger parents” type of education laid the foundation for the community’s chicken-child atmosphere. The early “tiger dad and wolf mom” type of education laid the neighborhood’s chicken atmosphere, and later, with the gradual achievement of the surrounding Xuejun Primary School Zijinkang Campus, Winding Garden became a veritable school district house, and more parents of chicken children came to the wind.

In recent years, a large number of parents of chicken children have become new owners of Winding Garden, the community chicken atmosphere is getting stronger and stronger, they spontaneously formed a “Mengmu chicken blood group” to share educational experience The group’s rules are that before 9:30 p.m., the whole Family should not look at their phones and concentrate on their children.

A variety of extracurricular tutoring activities are carried out in the district, including the development of a daily English punch card plan; according to the results of the children in batches, inviting teachers from quality institutions to the district for targeted subject tutoring; the formation of an “emergency response team Once a child’s performance is found to be slipping, the problem will be analyzed and countermeasures will be found in a timely manner; attempts will be made to hold community competitions such as Olympiads and thinking challenges.

The group chicken chicken is not an isolated case, in addition to Shanghai and Hangzhou, Beijing’s Huilongguan is also a “legendary” example of a group of highly educated programmers group chicken, the district’s bottom high school The children were able to become the first good high school in the district, and the ordinary school district was transformed into a sought-after school district; the owners of Nanjing Yanlord Jiangwan City’s chicken children set up an education fund to reward not only the top achievers in the district, but also the outstanding teachers for the school.

Realistic version of the absurd drama: reading for the rise of housing prices

The “Mengmu three relocation” concept of education is not outdated, in order to children’s excellent performance, excellent neighbors, a good learning atmosphere, teachers strong school is indispensable, which has also become the The biggest endorsement of school district housing.

The more you have, the higher the score, the higher the price of your neighborhood. 2019, Wen Ding Yuan’s elementary school counterpart “Xue Zi” has 7 students who got into the best private school in Hangzhou. In 2019, seven students were admitted to the best private junior high school in Hangzhou, and the neighborhood house price surpassed 70,000; last year, eight more students were admitted to the best private junior high school in Hangzhou, and the neighborhood house price surged to 100,000. 13 years later, the house price of Winding Garden has doubled 10 times.

Even Yanlord Xijiao Garden, which was reduced to an ordinary school district after being hit by the private school lottery policy, is still standing under the active embrace of chicken children by the owners of the district. “The value of the district is reflected here, our district’s house rate is not high, the unit price is the highest in the region. The first thing you need to do is to choose a neighborhood. The logic.

As she said, Shell’s historical transaction data shows that in the past two years, the unit price of Yanlord Xijiao Garden was mostly below 60,000. In November last year, the unit price of the neighborhood exceeded 70,000, and currently, the highest listing price in the neighborhood has exceeded 85,000 yuan per square meter.

Because of the relationship between chickens and house prices, some homeowners have begun to see chickens as a means to “keep house prices” or “raise house prices. The netizens once used a phrase to tease the owners of chicken children to raise the price of housing. “Dad worked hard to buy the house, I came to test into the school district”.

In Shenzhen Hongling experimental elementary school near the Jinlu Garden, some owners set up a “house price does not fall squad”, called the whole district to open the chicken child mode, the owners of high education for children Make up lessons, low-education owners to patrol the district, meet in the district playing children will use the loudspeaker to shout to notify parents, requesting immediate “catch back to study”.

The owners of Jinlu Garden successfully pulled up the price of the district through the chicken children, the children’s excellent performance so that the second echelon of Shenzhen Hongling Experimental Primary School to the first echelon, as the school district house Jinlu Garden prices rose. According to the shell finder historical transaction data, the district in February 2018 transaction unit price of about 104,800,000, in May 2019, the transaction unit price rose to about 138,600,000, just over a year, the price difference between two sets of properties of similar size 2.95 million.

Of course, according to the logic of achievement and school district housing prices linked, if the owners of the group of chicken children failed, the consequences will most likely also be a plunge in the price of the corresponding district.

The news about the plummeting of school houses in the Zizhu district of Minhang, Shanghai, has recently spread through the circle of friends. The news said that the results of the sixth grade final exam were released, and the famous “Hua Er” Minhang school district in Shanghai only achieved the 9th place in the Minhang district, so that the admirers came to buy the The parents who came to buy the “Min Hua Er” school district house in Zizhu were greatly disappointed, which led to a wave of discounts and dumping.

The Zizhu Peninsula Garden project in the district was cited as a typical case, saying that in December last year, the housing stock in the district was so popular that prices continued to rise, and as a suburban district, the unit price of the transaction was forced to exceed 120,000 yuan per square meter in the inner ring. However, in January of this year, a dramatic general examination crushed the prices of Zizhu Peninsula Garden, and while the Shanghai property market was in full swing, its unit prices plummeted by 30,000 yuan to around 90,000 yuan per square meter.

However, Times Finance interviewed the owners of Zizhu Peninsula Garden and the surrounding agents and found that the statement “Minhua II’s poor performance triggered a tide of dumping” was not true. The agent Li Yuan told Time Finance that there are about 20 sets of listed properties in Zizhu Peninsula Garden, and less than 5 sets of new listings in January, with the listed unit price generally around 110,000, and a few listings over 120,000.

A property owner who is listing his properties for sale also said that since his listing in December last year, there has been an endless stream of customers looking at the properties, including the recent news that Minhua II has fallen from grace, there are still several groups of customers looking at the properties every day, “Now I just heard that Minhua II has fallen to the 9th place in the district, the truth is What, are not yet seen. The tide of dumping is even less credible, as far as I know, most of the owners selling their houses are doing so because they want to replace to the city. “

In fact, regardless of how Minhua II’s results really are, Zizhu Peninsula Garden, located in the suburbs of Minhang, sold for a unit price of 120,000 has been slightly irrational. Just in 2019, Zizhu Peninsula Garden Phase I three batches entered the market, when the average opening price was only 46,000-48,000 per square meter, a price that also matches the current price of second-hand homes in the area.

After the sale of Zizhu Peninsula Garden, the topic of “school district housing” madness sparked discussion, with some netizens saying that the price of housing in the millions is dependent on the performance of a group of primary and secondary school students. This is a realistic version of the absurd drama.