Last week, the video blogger “Xiao Xiao Sha”, who has more than 6 million followers, posted her experience of buying a house in Shenzhen on ShakeYin.
What is it like to spend 15 million in one go?
It was a house of more than 210 square feet in Baoan District, Shenzhen, a second-hand house.
Miss Zhu, a 25-year-old chain agent, was furious when she saw the video, and she felt that Xiaoxia did not respect the fruits of her labor and jumped the gun maliciously. She then released a video, saying that Xiaoxiao Sha bought a 16 million house is not willing to pay 1% of the agency service fee:.
Only give 20,000 to 30,000.
Shenzhen’s real estate agents were furious. They swarmed into Xiaoxia’s Jitterbug account to dislike her like crazy, giving her the name “jumping orders Sha”, some agents directly in the comments section posted the address of Xiaoxia’s Home, and The company said that we will go together as guests. There are also agents to cheer Miss Zhu: “Shenzhen 100,000 agents are your
Shenzhen 100,000 agents are your backing.
Shenzhen Real Estate Agents Association also issued a text to express support for brokers: “We have no problem with “single jumping”.
“We have zero tolerance for “single-hopping” behavior”.
Xiao Xiaosha is very passive, she chose to call the police, and shake the voice and the chain to say. But the criticism is getting louder and louder, Xiaoxia had to delete the recent video and stop updating.
When the Shenzhen agent cheered victory, Aunt Zi ran through the ins and outs of the matter.
November 13, 2020, Tiny Sha selected a few sets of houses sent to Miss Zhu, asked to show.
On November 14, Miss Zhu took Xiaoxia together to see the house for five hours and initially quoted the price. Tiny Sha looked at a homeowner 16.2 million houses, that evening, Tiny Sha and Miss Zhu negotiated a price of 1% service fee, that is, the service fee of
16.2 million.
On November 15, Xiaoxia made two requests to Ms. Zhu, arguing that the price and service fee were not ideal: 1.
- to negotiate the price of the house to 15 million.
- reduce the service fee.
In the chat between the two parties on that day, Sun Sachs clearly proposed that
If you can talk about 15 million, I can give you up to 90,000 (service fee).
For the small small Sha’s request, Ms. Zhu said it is difficult to accept. For the small small Sha side of the 15 million inquiry, she also said clearly “15 million landlord certainly will not sell”. And for the act of pressing the service fee, she said that since the two sides have agreed, it should not be pressed.
It makes me really angry.
In the later video of Ms. Zhu attacking Xiaoxia, the phrase “I can give you up to 90,000” was intentionally erased.
Subsequently, Xiao Xiao Sha found a local agency in Shenzhen, the other side of their own agent to talk to homeowners about the price. The company, which has more than a dozen stores outside the shell system, had helped Xiaoxia’s Family buy a house. With the help of this agency, the price was eventually negotiated to
15.68 million.
This is lower than the offer from Ms. Zhu’s side of the chain, which was.
520,000.
Xiaosha paid the agency 90,000 yuan brokerage fee, the deal was finalized, the chain out of the game.
Throughout the whole incident, Xiao Xiao Sha’s side does look like jumping orders, that is to say, after the chain home has fulfilled its obligation to “provide resources and information and facilitate the meeting between buyers and sellers to discuss the transaction That is to say, after they fulfilled their obligation of “providing resource information and facilitating the meeting between buyers and sellers,” they found other channels to close the deal and kicked Chain Home out of the game.
But the reason why this is not conclusive single-hopping is because Chain Home did not sign with the homeowner an.
Exclusive commission agreement.
If it is an exclusive commission, other agents have no access to the landlord at all. And when the listing information can be accessed by multiple channels, it is very difficult to define skip orders.
Xiao Xiaosha is also through this “loophole”, looking for other agents instead of the chain. The exclusive commission agreement was once tried out by Chain Home, but was soon stopped.
Xiaosha told Aunt Zi that after the police were called, she and the regional director of Chain Home communicated in the mediation room of the police station, and both sides agreed that the other side did not think it was a bill jumping, and hoped to settle.
She said that it is not something anyone wants to see when things come to this place. If possible, she is willing to provide some hard work as Miss Zhu 5 hours to see the compensation.
The “Little Sa incident” may seem simple, but it points directly to the value of real estate agents. The most important reason behind this dispute is that.
For the value of the agent, society has not reached a consensus.
And in fact, Tiny Sha did save more than 70,000 yuan in brokerage fees. The same transaction process, the price difference is really so big?
Aunt Zi learned from industry insiders, the current Shenzhen intermediaries, shell system commission accounted for the highest, on average, about 1.6-1.8%; followed by Centaline Real Estate and Q Housing, commission of about 1%; and then a little less there are small agents such as Lejia, commission 0.8% can do.
In the first-tier cities where housing prices are often in the tens of millions, the public believes that the chain is just a simple show, but to take away more than 100,000 service fees, it is a bit painful.
Peng Lei used to want to sell his house to change a school house, found the chain home agency fees are particularly expensive, and employees can be free of agency fees, so he put on a handsome suit to apply for the job.
Aunt Zi has a friend in Shenzhen more absolute, last year he bought a house in order to save the agency fee, directly into a brokerage store, can see from the background of the property contact information, buy a house agency fee only out of.
5000 yuan.
But the chain also feels wronged, they believe that behind the seemingly simple showing and aggregation, is a huge cost. And they also try to convince consumers that Chain Home can provide higher added value, such as better safeguards and services.
Aunt Zi once asked Peng Yongdong, CEO of Chain Home, why the agency fee is so expensive.
He said that Chain Home has raised a large number of programmers, stores, and done a lot of basic facilities construction, and all these costs have to find an outlet in the end.
Our consumers in this decade are actually paying for those brokers who are less efficient in these twenty years, put thirty years Time to see certainly so.
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